Truvia Natural Sweetener Class Action Settlement

Cargill Inc. has agreed to settle a class action lawsuit alleging it misled consumers by labeling its Truvia sweeteners as “natural.” If you have purchased Truvia for personal use, you could be eligible for benefits from the class action settlement.

Cargill was hit with two class action lawsuits that challenged its labeling and marketing of Truvia Natural Sweetener products. The plaintiffs allege they were misled by statements on the Truvia labels, which indicated Truvia was “natural.” However, the plaintiffs allege that the Truvia products were not natural because they contained ingredients that were “highly processed” and/or derived from genetically modified organisms. Further, the Truvia class action lawsuits alleged that the descriptions of the Truvia products were inaccurate or misleading and violated the consumer protection and breach of warranty laws of several states.

Cargill denies that its marketing, advertising and/or labeling of Truvia is false, misleading or deceptive to consumers or that it violates any laws. However, Cargill agreed to settle the Truvia false advertising class action lawsuit to avoid the risk and expense of trial.

Under the terms of the Truvia class action settlement, Cargill will offer cash refunds or vouchers to Class Members who submit valid claims. Cargill has also agreed to make certain changes to the labels of its Truvia product and add language to the Truvia website to further describe the ingredients.

Who’s Eligible

Class Members of the Truvia class action settlement include U.S. residents who purchased any Truvia products in the United States for household use or personal consumption from July 1, 2008 through July 24, 2014. The Truvia products covered by this class action settlement include Truvia Natural Sweetener in packet, spoonable jar and baking blend forms, of any size or quantity.

Potential Award

Cash refund of up to $45 or vouchers valued at $90, depending on how many Class Members submit timely and valid Claim Forms. Each voucher can be redeemed for Truvia products. The value of the benefits for which a Class Member is eligible depends on the number and type, or value, of the Truvia Natural Sweetener Products that the Class Member purchased, as outlined below: Awards may be reduced on a pro rata basis, depending on how many valid Claim Forms are submitted.

UPDATE: Class action settlement checks were mailed to eligible consumers the first week of May 2015. Checks are averaging $31, according to reports from Top Class Actions viewers.

Proof of Purchase

None required, though the Settlement Administrator may request verification of the Truvia products you purchased. Class Members submitting a claim for the Truvia class action settlement must attest under the penalty of perjury that they purchased Truvia products between July 1, 2008 and July 24, 2014.

Claim Form

Claim Form Deadline

12/5/2014

Case Name

The Truvia False Advertising Class Action Lawsuits are Denise Howerton, et al. v. Cargill Inc., Case No. 1:13-cv-00336, and Martin, et al. v Cargill Inc., CAse No. 1:24-cv-00218, both in the U.S. District Court for the District of Hawaii.

Final Hearing

10/27/2014 UPDATE: A federal judge granted final approval to the Truvia class action settlement on Nov. 26, 2014.

Settlement Website

www.TruviaSweetenerLawsuit.com

Claims Administrator

Truvia Settlement Administrator
c/o Dahl Administration
P.O. Box 3614
Minneapolis, MN 55403-0614
1-888-512-0492
mail@TruviaSweetenerLawsuit.com

Class Counsel

Clayton D. Halunen
Melissa W. Wolchansky
HALUNEN & ASSOCIATES

Michael R. Reese
REESE RICHMAN LLP

Joseph P. Guglielmo
SCOTT+SCOTT ATTORNEYS AT LAW LLP

Defense Counsel

Jan M. Conlin
ROBINS KAPLAN MILLER & CIRESI LLP