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This settlement is closed!
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Tom’s of Maine Inc. has agreed to settle a false advertisement class action lawsuit, resolving claims that the company mislabeled certain beauty and personal care products as natural when they allegedly contained chemical products. If you purchased one of the Tom’s of Maine products covered in this false advertisement class action settlement, you may be entitled to compensation.
Covered Products in this Tom’s of Maine class action settlement include:
- Toothpaste
- Deodorant/Antiperspirant
- Soap
- Diaper Cream
- Lip Balm or Gloss
- Sunscreen
- Body Lotion
- Body Wash
- Shampoo
- Hand Cream
- Mouthwash
- Other personal or oral care products
Plaintiff Allison Gay and other individuals filed this Tom’s of Maine false ad class action lawsuit in March 2015, alleging the company purposefully mislabeled their personal hygiene and beauty products listed above as “natural” when they allegedly contained unnatural substances.
For example, the Tome’s of Main class action lawsuit states that the brand’s “natural” toothpaste contains both glycerin and sodium lauryl sulfate.
Tom’s of Maine has denied all wrongdoing and liability in this false ad class action lawsuit, but has agreed to settle in order to avoid the uncertainty of continued litigation and mounting court costs.
A federal judge preliminarily approved the Tom’s of Maine settlement on Sept. 9, 2015.
In addition to paying $4.5 million to establish a settlement fund for Class Members, the Tom’s of Maine class action settlement requires the company to change their labeling and marketing practices for the Covered Products, as well as make certain changes to the company’s website.
Who’s Eligible
You are a Class Member of the Tom’s of Maine class action settlement if purchased at least one of the Tom’s of Maine products covered in this lawsuit between March 25, 2009 and Sept. 23, 2015.
Potential Award
Up to $28, depending on the information you provide in your Claim Form.
UPDATE: The settlement website has been updated with the following: “The Settlement became Effective on April 15, 2016 (the “Effective Date”) and payments will be mailed to Settlement Class Members who submitted valid and timely Claim Forms on or before June 6, 2016.”
UPDATE 2: On June 8, 2016, Top Class Actions readers started receiving Tom’s of Maine class action settlement checks worth as much as $30.59.
Proof of Purchase
In order to claim your portion of the Tom’s of Maine class action settlement, you must complete online or mail in a complete Claim Form by May 7, 2016, which should include the following information:
- Your Mailing Address.
- Description of total number and type of Tom’s of Maine Covered Products that you have purchased. You should also include the purchase location.
- Signature affirming all the information you provided is true.
Claim Form
Claim Form Deadline
05/07/2016
Case Name
Final Hearing
01/28/2016
Settlement Website
www.TomsProductsClassAction.com
Claims Administrator
Tom’s of Maine Settlement
c/o Dahl Administration
P.O. Box 3614
Minneapolis, MN 55403-0614
1-888-897-9554
Class Counsel
SHEPHERD FINKELMAN MILLER & SHAH LLP
REESE LLP
HALUNEN LAW
DOSTART CLAPP & COVENEY LLP
THE FEINBERG LAW FIRM
Defense Counsel
LATHAM & WATKINS LLP
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90 thoughts onTom’s of Maine Products Class Action Settlement
Okay
Maybe three tobfive days……
June7
June 6
Where’s the funds??
my wife and I just realize toms was not all natural 3 weeks ago and today I found this class action settlement. But the site does not let me sign on for the settlement. The posted updated site says June 6 2016. I guess I miss this one. Bummer to hear after years of buying and trusting Toms products as being all natural. This is a typical Corporate American greed…What a shame!!!!
Deadline for filing claims was May 7th
UPDATE 4/24/16: The settlement website has been updated with the following: “The Settlement became Effective on April 15, 2016 (the “Effective Date”) and payments will be mailed to Settlement Class Members who submitted valid and timely Claim Forms on or before June 6, 2016.”
The website is not updated, it still says May 7, 2016, instead of June 6, 2016.
I too use Toms products as well as my daughter, son-in-law and for their 2 children ages 6 and 14 their entire lifetime!!! UNACCEPTABLE to expose adults but putting BABIES at risk!
When I think about all the Toms Baby cream I put on my grandbabies, I get a sick feeling in my gut.
Hey , I just happen to read your post. If your interested check out my website. I’m an independent consultant for Arbonne International. We sell natural toothpaste and other health care products. Meloniecruz.arbonne.com
Arbonne is nothing short of a pyramid scheme.Save your money, folks.