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Tom’s of Maine Inc. has agreed to settle a false advertisement class action lawsuit, resolving claims that the company mislabeled certain beauty and personal care products as natural when they allegedly contained chemical products. If you purchased one of the Tom’s of Maine products covered in this false advertisement class action settlement, you may be entitled to compensation.
Covered Products in this Tom’s of Maine class action settlement include:
- Toothpaste
- Deodorant/Antiperspirant
- Soap
- Diaper Cream
- Lip Balm or Gloss
- Sunscreen
- Body Lotion
- Body Wash
- Shampoo
- Hand Cream
- Mouthwash
- Other personal or oral care products
Plaintiff Allison Gay and other individuals filed this Tom’s of Maine false ad class action lawsuit in March 2015, alleging the company purposefully mislabeled their personal hygiene and beauty products listed above as “natural” when they allegedly contained unnatural substances.
For example, the Tome’s of Main class action lawsuit states that the brand’s “natural” toothpaste contains both glycerin and sodium lauryl sulfate.
Tom’s of Maine has denied all wrongdoing and liability in this false ad class action lawsuit, but has agreed to settle in order to avoid the uncertainty of continued litigation and mounting court costs.
A federal judge preliminarily approved the Tom’s of Maine settlement on Sept. 9, 2015.
In addition to paying $4.5 million to establish a settlement fund for Class Members, the Tom’s of Maine class action settlement requires the company to change their labeling and marketing practices for the Covered Products, as well as make certain changes to the company’s website.
Who’s Eligible
You are a Class Member of the Tom’s of Maine class action settlement if purchased at least one of the Tom’s of Maine products covered in this lawsuit between March 25, 2009 and Sept. 23, 2015.
Potential Award
Up to $28, depending on the information you provide in your Claim Form.
UPDATE: The settlement website has been updated with the following: “The Settlement became Effective on April 15, 2016 (the “Effective Date”) and payments will be mailed to Settlement Class Members who submitted valid and timely Claim Forms on or before June 6, 2016.”
UPDATE 2: On June 8, 2016, Top Class Actions readers started receiving Tom’s of Maine class action settlement checks worth as much as $30.59.
Proof of Purchase
In order to claim your portion of the Tom’s of Maine class action settlement, you must complete online or mail in a complete Claim Form by May 7, 2016, which should include the following information:
- Your Mailing Address.
- Description of total number and type of Tom’s of Maine Covered Products that you have purchased. You should also include the purchase location.
- Signature affirming all the information you provided is true.
Claim Form
Claim Form Deadline
05/07/2016
Case Name
Final Hearing
01/28/2016
Settlement Website
www.TomsProductsClassAction.com
Claims Administrator
Tom’s of Maine Settlement
c/o Dahl Administration
P.O. Box 3614
Minneapolis, MN 55403-0614
1-888-897-9554
Class Counsel
SHEPHERD FINKELMAN MILLER & SHAH LLP
REESE LLP
HALUNEN LAW
DOSTART CLAPP & COVENEY LLP
THE FEINBERG LAW FIRM
Defense Counsel
LATHAM & WATKINS LLP
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90 thoughts onTom’s of Maine Products Class Action Settlement
Great man, great company. Started with an idea and turned it into a successful company. I will continue to use their products. Over the years, I have purchased mainly (no pun intended) toothpaste, also mouthwash, and deodorant. Toms of Maine should have declared on their products that not all ingredients can be classified as natural, that may have saved them from this lawsuit. Besides, the alternative personal hygiene products on the market should give you pause as to what ingredients their products contain???This will be like getting a coupon, so I can buy myself and family members more Toms of Maine toothpaste.
Thank God I never trusted them…. Glad for simpler safer products delivered to my door without having to worry is ingredients are being greenwashed
I have many Toms products in my bathroom. I don’t have proof of purchase for them though. Never thought I’d need to keep the receipts to these things. This is so disappointing. I thought this was a brand I could trust. I’m thinking I just need to make everything myself from now on.
You don’t need receipts. You need to know the number of the affected products you purchased in the stated time frame.
How sad. I work for a company that has been around for 31 years without ONE claim against them. Comment with email address and I will be happy to send you info.
I live in Canada, so this doesn’t apply to me. :(
I’m not going to list all the REAL natural products that I musings. Al my personal care is chemical, artificial color/perfume free. GMO free no animal testing, vegetarian, kosher and gluten free. If you would like to find out please just reply to this and I can help.
Yes I would love to find a soap and deodorant that is natural any suggs???
Hello I am a consultant for Arbonne. We sell all natural, safe and beneficial products. Please let me know if you are interested
Yes I am VERY interested can you tell me more please?? thanks shaun R.
So saddened by this information. I used so many of Tom’s products as I have been a vegetarian for 37 yrs and really thought I was incorporating their natural products all these yrs in my healthy life choices. Thank you for having this information available.
Hi Carol I am not sure if you are new to TCP but the claim deadline isn’t over until May 7, 2016,even though they have had the final hearing it will be a while before they send out checks, These settlements takes a while to pay out from months to years, just wanted you to beaware
Have checks been mailed??
I am schocked/