Paul Tassin  |  August 29, 2017

Category: Closed Class Actions

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This settlement is closed!

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Jessica Alba The Honest Company

Purchasers of many products from The Honest Company may have a rebate coming to them if they file a claim under a recent class action settlement.

This settlement is the result of multiple class action lawsuits filed by nine different plaintiffs over the labeling on household and personal care products marketed by defendant The Honest Company.

Plaintiffs claim that more than two dozen products from The Honest Company are labeled deceptively to exploit consumers’ interest in natural and higher-quality products. Labels on the products promote them as being “natural,” “all natural,” “naturally derived,” or “plant-based,” even though the same products allegedly contain “a spectacular array of synthetic and toxic ingredients,” according to plaintiff Brad Buonasera.

Plaintiffs Candace Hiddlestone and Julie Hedges later filed their own class action with similar claims. They point out that some of The Honest Company’s products labeled as “natural” contain ingredients like methylisothiazolinone, cocamidopropyl betaine and phenoxyethanol – ingredients that Honest allegedly admitted were synthetic.

The plaintiffs’ claims were consolidated into a single action. In June of this year, the parties reached the current settlement agreement, which earned preliminary approval by the court.

Under terms of the settlement, The Honest Company will create a settlement fund totaling more than $7.3 million. This fund will be distributed among qualifying Class Members after it is used to cover incentive awards to the class representatives, class counsel’s attorneys’ fees, and the costs of settlement administration.

The Honest Company also agrees to change its labeling and promotional materials. The company will no longer label the products at issue as being “natural” or “100% natural.” It will no longer use the phrase “no harsh chemicals, ever!” on products that contain significant amounts of methylisothiazolinone or cocamidopropylamine oxide.

For products that are labeled “natural,” “naturally derived,” “plant-based” or “plant-derived,” The Honest Company will define those terms on its website in language based on applicable regulatory or statutory requirements.

The settlement does not require The Honest Company to admit any fault. The company continues to deny the plaintiffs’ allegations, and the court will make no decision on liability.

Class Members who wish to object to the settlement or be excluded from it must do so in writing by Oct. 23, 2017.

Who’s Eligible

The settlement Class covers all persons in the U.S. who between Jan. 17, 2012 and July 10, 2017 purchased any of the following The Honest Company products:

  • 4-in-l Laundry Packs
  • 3-in-l Facial Towelettes
  • Air + Fabric Freshener
  • Auto Dishwasher Gel
  • Bar Soap
  • Bathroom Cleaner
  • Bathroom Cleaner Concentrate
  • Bathtime Gift Set
  • Bubble Bath
  • Conditioner
  • Conditioning Detangler
  • Deodorant
  • Diapers
  • Discovery Set
  • Dish Soap
  • Dishwasher Packs
  • Dryer Cloths
  • Essentials Gift Bundle
  • Essentials Bundles
  • Face + Body Lotion
  • Floor Cleaner
  • Floor Cleaner Concentrate
  • Foaming Hand Soap
  • Fruit + Veggie Wash
  • Glass + Window Cleaner
  • Glass + Window Cleaner Concentrate
  • Hand Sanitizer Gel
  • Hand Sanitizer Spray
  • Hand Soap
  • Housewarming Gift Set
  • Kids’ Toothpaste
  • Laundry Detergent
  • Mouthwash
  • Multi-Surface Cleaner
  • Multi-Surface Cleaner Concentrate
  • Nesting Gift Set
  • Oxy Boost
  • Rinse Aid
  • Shampoo + Body Wash
  • Soothing Bottom Wash
  • Stain Remover
  • Stain Remover Concentrate
  • SPF 30 Sunscreen
  • Toilet Cleaner
  • Toothpaste
  • Wet Mopping Pads
  • Wipes
  • Wipes – Travel Packs
Potential Award

About $2.50 per Qualifying Purchase

Class Members who submit a valid and timely claim may be entitled to receive about $2.50 for each purchase of a qualifying product. The actual payment amount will be determined in part by how much the claimant paid for their qualifying purchases and the number of valid and timely claims received.

There is no limit on reimbursements for purchases made on Honest.com. For other purchases, claimants may get reimbursed for up to 10 purchases without providing proof of purchase. Any purchases in excess of 10 must be documented by proof of purchase.

Qualifying Class Members can choose to receive their payments in cash or in credit toward a future purchase at Honest.com.

Proof of Purchase

For purchases that were not made on Honest.com, claimants can qualify for reimbursement for up to 10 purchased products without submitting proof of purchase. Any claimed purchases in excess of 10 must be documented with proof of purchase.

Purchases made online at Honest.com do not require proof of purchase. They will be verified according to The Honest Company’s records.

Claim Form

CLICK HERE TO FILE A CLAIM »

Claim Form Deadline

10/23/2017

Case Name

In re: Honest Marketing Litigation, Case No. 1:16-cv-01125, in the U.S. District Court for the Southern District of New York

Final Hearing

12/8/2017

UPDATE: The Honest Company Mislabeling Class Action Settlement was granted final approval on December 8, 2017.  Let Top Class Actions know when you receive a check in the comments section below or on our  Facebook page.

UPDATE: On January 8th, 2018, an appeal to the Honest Company Mislabeling Class Action Settlement was filed. Claims will not be paid until all appeals are exhausted.  We appreciate your ongoing patience. Top Class Actions will continue to provide updates as we learn more.  

UPDATE 2: On January 23, the appeal to the Honest Company Mislabeling Class Action Settlement was dismissed. Let Top Class Actions know when you receive a check in the comments section below or on our  Facebook page.

UPDATE 3: On Feb. 26, 2018, Top Class Actions viewers who filed a valid claim for The Honest Company mislabeling class action settlement started receiving checks in the mail worth as much as $210.25. 

Settlement Website

www.THCMarketingSettlement.com

Claims Administrator

Honest Marketing Litigation Settlement
c/o Angeion Group
1801 Market Street, Suite 660
Philadelphia, PA 19103
THCsettlement@AdministratorClassAction.com
1-855-345-8544

Class Counsel

Nicholas A. Carlin
PHILIPS ERLEWINE GIVEN & CARLIN LLP

Robert K. Shelquist
LOCKRIDGE GRINDAL NAUEN PLLP

Kim Richman
THE RICHMAN LAW GROUP

Yvette Golan
THE GOLAN FIRM

Beth Terrell
TERRELL MARSHALL LAW GROUP PLLC

Toddd Garber
FINKELSTEIN BLANKENSHIP FREI-PEARSON & GARBER LLP

Defense Counsel

COOLEY LLP

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88 thoughts onThe Honest Company Mislabeling Class Action Settlement

  1. MARTHA Lucia Solano says:

    I was not aware of this settlement. I have a subscription with the company. Is there a way i can still claim? I have been subcribe with them since 2013.

  2. Christy Hays says:

    When will checks be sent? How we will know what amount will be approved? I spent over $700 with Honest & amount was pre-filled from an email I was sent. Will I get full amount back or a percentage?

    1. Bethany Beardsley says:

      Did anyone answer when the checks will be sent out?

      1. Christy Hays says:

        No response has been given!

        1. Top Class Actions says:

          No word on how quickly claims will be paid. It could potentially take the settlement administrator several months to review and process claims. You can always contact the settlement administrator with any questions about the status of your claim: THCsettlement@AdministratorClassAction.com.

          1. Top Class Actions says:

            An appeal was filed the afternoon of 1/8/18. Claims will not be paid until appeals are resolved.

  3. Kim Miller says:

    Any word if there was an appeal yet?

  4. Dee says:

    Updates since final hearing?

    1. Top Class Actions says:

      Settlement granted final approval on 12/8/17. there is a 30 day period in which appeals can be filed.

      1. Anderson L says:

        Can almost guarantee this lawsuit will be appealed!

      2. Danielle Ehrlich says:

        So will we be getting our checks soon?? I️ had an estimate amount on my confirmation email…is it supposed to be that amount?

      3. Amy says:

        So we’re looking at least 30-days before we have any idea on when checks may be sent or processed?

  5. Nikia Scott says:

    Updates

  6. Christina says:

    I just heard about the honest company lawsuit & the deadline to submit has passed. I have been an honest member with multiple subscriptions since Nov 2013 to present. I’m very upset since I wasn’t notified by the Honest company about this. I have well ovee $500 in qualifable purchases. Will honest members automatically be included into the final judgement if they didn’t submit a claim by oct 2017?

    1. Asia Mounger says:

      Did you ever get an answer on this?

  7. wilma rogers says:

    I submitted my claim have not heard anything regarding it since

  8. ezme says:

    I was a subscriber during this time and purchased more than 10 products, but I never received a notice. I submitted a claim and I hope they check the online orders as proof!

    1. CJ says:

      Check your junk folder. I’ve been a diaper bundle subscriber since 2014. I found the email in my junk mail. Click on the link to the site and enter the #’s at the top of the notice. It should tell you what amount you will receive based on their records. Mine was $2000 and change. Hope this helps!!

      1. Charity Moore says:

        CJ what was the email title?

    2. chicamiel says:

      how did you separate the diapers from the wipes when doing this? I had the bundle too

  9. amanda says:

    What about international customers that purchased within this time frame?

  10. claudio parreiras says:

    doesn’t get any funnier than this

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Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.