Shutterfly false reference pricing class action settlement

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A settlement has been reached in a class action lawsuit against Shutterfly LLC that claimed the company engaged in deceptive advertising by advertising purportedly improper discounts on merchandise sold in its e-commerce store, Shutterfly.com. No proof of purchase is required for consumers to submit a claim under the class action lawsuit settlement.

The settlement class is made up of anyone who purchased one or more products from shutterfly.com during the class period of April 1, 2018, through Aug. 25, 2023, at discounts from an advertised reference price and has not received a refund or credit for their purchase.

The plaintiff claims the defendant is engaged in deceptive advertising by utilizing false reference pricing, which occurs when a seller fabricates a false “original” price for a product and then offers that product at a substantially lower price under the guise of a sale. 

In doing so, Rivali asserts that Shutterfly is violating California’s Unfair Competition Law, California’s False Advertising Law, the California Consumer Legal Remedies Act and the Federal Trade Commission Act, which prohibits “unfair or deceptive acts or practices in or affecting commerce” and false advertisements. 

Shutterfly, based in Redwood City, California, specializes in photography, photography-related products and image sharing. Its primary focus is on providing personalized photo printing services, such as customized photo books, framed pictures and various items adorned with personalized image prints.

The company denies any accusations of wrongdoing but has agreed to the settlement to resolve the claims.

All class members who submit a valid claim form will receive one voucher for up to $25 toward any purchase at shutterfly.com. Class members who do not submit a claim form by the deadline will receive one Direct Response Voucher for up to $5 toward any purchase on the website.

Both vouchers will apply to the purchase prices that Shutterfly offers to the general public.

The deadline to opt out of or object to the settlement is Feb. 5, 2024.

A final fairness hearing in the Shutterfly class action lawsuit settlement will take place Feb. 9, 2024. 

Claim forms must be submitted by Feb. 5, 2024. No proof of purchase is required for those who want to submit a claim under the class action lawsuit settlement.

Who’s Eligible

Anyone who purchased one or more products from shutterfly.com during the class period of April 1, 2018, through Aug. 25, 2023, at discounts from an advertised reference price and has not received a refund or credit for their purchase.

Potential Award

$25 voucher

Proof of Purchase

No proof of purchase is needed; however, Shutterfly or the claims administrator may verify the claim.

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

02/05/2024

Case Name

Rivali v. Shutterfly LLC, et al., Case No. 2:22-cv-02175-RGK-GJS, in the Superior Court of California, County of San Diego

Final Hearing

02/09/2024

Settlement Website

SFDiscountSettlement.com

Claims Administrator

Rivali v Shutterfly LLC
c/o Analytics Consulting LLC
PO Box 2010
Chanhassen, MN 55317-2010
info@SFDiscountSettlement.com
888-691-8270

Class Counsel

Todd D. Carpenter
James B. Drimmer
LYNCH CARPENTER LLP

Warren Postman
KELLER POSTMAN LLC

Defense Counsel

Robert J. Herrington
GREENBERG TRAURIG