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Procter & Gamble Co. has reached a class action lawsuit settlement over claims the company falsely advertised the benefits of its Crest Sensitivity Treatment & Protection toothpaste. If you purchased this toothpaste between February 2011 and March 2013, you may be eligible to claim a full or partial refund from the class action settlement.
The Crest Sensitivity toothpaste settlement will resolve a class action lawsuit (Rossi v. The Procter & Gamble Co.) that alleges P&G engaged in misleading and deceptive advertising and marketing of Crest Sensitivity Toothpaste.
P&G denies the allegations and continues to stand by its product and advertising, but has agreed to provide refunds to consumers under a class action lawsuit settlement that was preliminarily approved on February 22, 2013.
Class Members of the Crest Sensitivity class action settlement include all persons in the U.S. who purchased Crest Sensitivity Treatment & Protection toothpaste from February 2011 through March 31, 2013.
Class Members with proof of purchase will be able to claim a full refund of the purchase price they paid. Those without documentation will receive a refund of $4. Only one tube of Crest Sensitivity toothpaste will be refunded. All refunds will be placed on a pre-paid debit card and mailed to the Class Member.
The only way to receive a refund from the Crest Sensitivity toothpaste settlement is to submit a valid Claim Form and any supporting documents postmarked no later than August 19, 2013. Detailed claims filing instructions are provided below.
A Final Fairness Hearing will be held on September 12, 2013.
The case is Edward Rossi v. The Procter & Gamble Co., Case No. 11-07238 (JLL) (MAH), U.S. District Court, District of New Jersey.
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How to File a Claim for the Crest Sensitivity Toothpaste Class Action Lawsuit Settlement
   Website of the Class Action Lawsuit Settlement Administrator: www.SensitivityToothpasteSettlement.com Address to submit a claim form (REQUIRED):
To receive a refund from the Crest Sensitivity toothpaste class action settlement, you must submit a Claim Form and proof of purchase (if you have it) to the following address postmarked no later than August 19, 2013:
Rossi v. Proctor & Gamble
Claims Administrator
c/o KCC Class Action Services, LLC
P.O. Box 43163
Providence, RI 0294-3163
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Phone Number to call for assistance: 888-510-1707
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Purchased Between: February 2011 and March 31, 2013
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Claims must be postmarked by: 8/19/13
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Settlement Administrator: Kurtzman Carson Consultants LLC
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Class Counsel:
James E. Cecchi
Lindsey H. Taylor
Donald E. Ecklund
CARELLA, BYRNE, CECCHI, OLSTEIN, BRODY & AGNELLO
Scott A. Bursor
Joseph I. Marchese
BURSOR & FISHER, P.A.
Antonio Vozzolo
FARUQI & FARUQI, LLP
Defense Counsel:
Hugh Whiting
Kevin D. Boyce
Jennifer L. Del Medico
JONES DAY
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69 thoughts onCrest Sensitivity Toothpaste Class Action Lawsuit Settlement
Did not work at all
I’m so sick of deceptive advertising.
I used the crest sensitivity tooth paste more than once, but who do you know to save the proof that you did used it ? The product did not do what it advertised.
The product did not do what it advertised.
Guys, please don’t put your personal information or home address on here. TCA isn’t responsible for the settlements–you have to follow the instructions given above to receive a payout.
I purchased several of these but did not keep the receipts after the credit card bill had been paid.
I purchase Crest sensitivity several times and I am using the Pro Health now I have sore/tender gums
I buy Crest because my family have always purchase the brand
The product did not do what it advertised and it hurt my gums.
made my gum hurt an didnt see no different ni 4weeks
I used the tooht paste for 3 week it made my gums hurt so bad I went to my dentist he told to stop using the paste