Honest Company Dish Soap, Laundry Detergent Class Action Settlement

The Honest Company Inc. has agreed to pay $1.55 million to settle a class action lawsuit over allegations it engaged in unfair and deceptive marketing and advertising by misrepresenting some of its cleaning products as being “free” of sodium lauryl sulfate (SLS).

If you purchased Honest multi-surface cleaner, dish soap and/or laundry detergent between Jan. 17, 2012 and Aug. 2, 2017, you may be entitled to compensation from the Honest class action settlement.

If approved, this Honest class action settlement would resolve six class action lawsuits that accuse The Honest Company of labeling and marketing its multi-surface cleaner, dish soap and laundry detergent in a false and misleading manner by representing they were free of SLS even though their ingredients include sodium coco sulfate (SCS).

Honest represents SCS as a “coconut based cleanser” that is a “gentler alternative” to SLS, the Honest cleaning products class action lawsuit alleges. The plaintiffs assert that it is a scientific fact that SCS contains a significant amount of SLS.

“Honest broadly advertises its mission to produce and sell products that are natural and free of harmful chemicals,” the Honest class action lawsuit states. These representations allegedly included statements by Honest that its multi-surface cleaner, dish soap and laundry detergent are “Honestly Free of SLS” or “Honestly made without SLS.”

According to the Honest class action lawsuit, these representations were made on Honest’s blog posts as well as on the Twitter and Instagram accounts of its co-founders.

“Critically, these representations are false and misleading; each of the SCS Products contains SLS, in concentrations of up to 14%,” the Honest cleaning products class action lawsuit alleges.

The plaintiffs accuse Honest of charging a premium for its multi-surface cleaner, dish soap and laundry detergent that were falsely advertised as being free of SLS.

The six Honest class action lawsuits were transferred to the U.S. District Court for the Central District of California for consolidation in August 2016.

The Honest Company denies the allegations but has agreed to settle the class action lawsuit to avoid the burden, expense and uncertainty of ongoing litigation.

The Honest multi-surface cleaner, dish soap and laundry detergent class action settlement was preliminarily approved on Aug. 2, 2017.

The deadline to opt out of or object to the Honest class action settlement is Nov. 15, 2017.

Who’s Eligible

Class Members of the Honest settlement include all U.S. residents who purchased (and did not subsequently return) any of the following Honest products between Jan. 17, 2012 and Aug. 2, 2017:

• Honest Multi-Surface Cleaner (regular and concentrate)
• Honest Dish Soap (regular and concentrate) (all scents)
• Honest Laundry Detergent

Potential Award

Varies, depending on the total amount paid for eligible products and whether the claim is verified or unverified. Class Members may choose to receive a cash payment or settlement credits, which can be used at Honest.com. Settlement credits will be valued at 1.5 times the dollar recovery amounts.

Claimants will receive points according to the following formula:

Proof of Purchase

Proof of purchase is required to verify claims.

Claim Form

CLICK HERE TO FILE A CLAIM »

Claim Form Deadline

11/15/2017

Case Name

The Honest Company Inc., Sodium Lauryl Sulfate (SLS) Marketing & Sales Practices Litigation, Case No. 2:16-ML-02719 AB (RAOx), in the U.S. District Court for the Central District of California, Western Division

Final Hearing

12/15/2017

UPDATE: Honest Company Dish Soap, Laundry Detergent Class Action Settlement was granted final approval on December 18, 2017.  Let Top Class Actions know when you receive a check in the comments section below or on our  Facebook page.

UPDATE 2: On Feb. 21, 2018, Top Class Actions viewers who filed a valid claim for the Honest Company dish soap, laundry detergent class action settlement are starting to receive their settlement checks in the mail, for amounts as high as $52.42.

Settlement Website

www.SLSSettlement.com

Claims Administrator

Honest SLS MDL Settlement
c/o Dahl Administration
P.O. Box 3614
Minneapolis, MN 55403-0614
1-866-791-2071
info@SLSSettlement.com

Class Counsel

PEARSON SIMON & WARSHAW LLP

FREED KANNER LONDON & MILLEN LLC

Defense Counsel

COOLEY LLP