The recall of Johnson and Johnson baby powder has been echoed with anti-talc sentiments from retailers such as Bausch Health.

Following the announcement of Johnson and Johnson talc powder recalls, retailers are pulling affected products from their shelves. Amidst these developments are confusion and concern over talc in products such as cosmetics and personal care items.

In reaction to the consumer attitude towards talc, Johnson and Johnson’s competitor Bausch Health Cos. Inc. reportedly removed talc from their Shower to Shower products. The mineral was reportedly replaced with corn starch although the difference wasn’t previously disclosed.

Bausch notes that they didn’t make the switch due to concerns about talc’s safety. Instead, the change was reportedly in response to consumer trends.

“Bausch Health changed formulations for Shower to Shower to keep the product in line with market trends and customer preferences,” a Bausch Health spokeswoman told BNN Bloomberg in an emailed statement. “This formula change was not made due to any safety concerns.”

Johnson and Johnson Baby Powder Recall

Johnson and Johnson announced the recall of some of their baby powder on Oct. 18 due to concerns that the products were contaminated with asbestos. Routine testing by the U.S. Food and Drug Administration (FDA) reportedly confirmed the presence of chrysotile asbestos in one lot of Johnson and Johnson’s baby powder.

As a result of this testing, the FDA announced the recall of Johnson’s baby powder from lot #22318RB. Around 33,000 bottles of the product are affected by the recall. Consumers who purchased the now recalled products can reportedly contact Johnson and Johnson for a refund.

“I understand today’s recall may be concerning to all those individuals who may have used the affected lot of baby powder,” Acting FDA Commissioner Dr. Ned Sharpless said in a statement following the recall. “I want to assure everyone that the agency takes these concerns seriously and that we are committed to our mandate of protecting the public health.”

Since the recall, several Johnson and Johnson baby powder samples have reportedly been shown to be safe and free of asbestos. In late October, Johnson and Johnson announced that 15 tests of a single bottle from the recalled lot showed no asbestos. The recall reportedly remains in effect despite these results.

“Rigorous and third-party testing confirms there is no asbestos in Johnson’s Baby Powder. We stand by the safety of our product,” Johnson and Johnson said in a statement.

Although Johnson and Johnson stands by their products, the company faces thousands of lawsuits from consumers claiming their products cause cancer. Women argue that when the products are used around the genital area, the alleged asbestos in the products leads to the development of cancer years after usage.

Johnson and Johnson has denied these claims, assuring the public that it “has a rigorous testing standard in place to ensure its cosmetic talc is safe. Thousands of tests over the past 40 years, including FDA’s own testing as recently as last month, repeatedly confirm that Johnson’s Baby Powder does not contain asbestos.”