Samsung class action lawsuit overview:
- Who: Plaintiff Trevor Gililland filed a class action lawsuit against Samsung Electronics America Inc.
- Why: Gililland claims Samsung falsely advertises fake discounts on its appliances.
- Where: The Samsung class action lawsuit was filed in California federal court.
A new class action lawsuit claims Samsung falsely advertises fake discounts on its home appliances.
Plaintiff Trevor Gililland alleges Samsung advertises discounts on its website for appliances, such as refrigerators, ovens, ranges, dishwashers, microwaves, cooktops and hoods, washers and dryers, that are not actually available.
“Defendant creates the false impression that its products’ regular prices are higher than they truly are,” the Samsung class action lawsuit says.
According to the lawsuit, “Reasonable consumers reasonably believe that the list prices Defendant advertises represent the amount that consumers had to pay on Defendant’s website for Defendant’s goods, before the sale began, and will again have to pay for Defendant’s goods when the sale ends.”
Gililland also argues Samsung advertises the appliances with purported discounts alongside purported regular prices in strikethrough font. The company also allegedly includes representations in colorful font that consumers will “Save $X” by purchasing a product from its website.
Samsung inflates regular prices, class action alleges
Gililland claims Samsung’s regular prices are inflated and that the company rarely sells its products for that amount. Instead, the company allegedly sells its products for the purported discount price the “vast majority of the time.”
“Defendant regularly represents that its purported sales are time-limited promotions tied to specific holidays or events,” the Samsung class action lawsuit says. “But, instead, immediately after purportedly time-limited sales end, Defendant generates another similar discount.”
Gililland claims Samsung is guilty of breach of contract, breach of express warranty, negligent misrepresentation, intentional misrepresentation and unjust enrichment as well as violating California’s False Advertising Law, Consumers Legal Remedies Act and Unfair Competition Law.
The plaintiff demands a jury trial and requests declaratory and injunctive relief and an award of compensatory, punitive and exemplary damages for himself and all class members.
A similar class action accuses JCPenney of running a widespread false discount scheme. If you purchased a product advertised with a discount from JCPenney, you may have a legal claim.
What do you think of the claims made in this Samsung class action lawsuit? Let us know in the comments.
The plaintiff is represented by Simon Franzini, Jonas B. Jacobson and Grace Bennett of Dovel & Luner LLP.
The Samsung fake discounts class action lawsuit is Gililland v. Samsung Electronics America Inc., Case No. 2:25-cv-09841, in the U.S. District Court for the Central District of California.
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