Have you purchased items marked with Walmart sales pricing? The marked sales price may actually be the item’s original price, using a rollback method to falsely raise regular pricing and indicating that the sale price is a discounted amount.

Sales can lead customers to a buy a product they would have not purchased at the original price, which is all well and good. But if a retailer uses rollback sales pricing to trick customers into thinking they are getting a discount when they are in fact paying the full, original price, and allowing the company to avoid cutting profits entirely, that’s another matter entirely.

Fake Walmart Sales

According to one recently-filed class action lawsuit, “rollback” Walmart sales pricing deceives their customers. The California plaintiff claims that fake Walmart sales deceive customers and cause them to make purchases they may not have made in order to increase company profits without actually having to discount products.

The plaintiff, Brenna C., filed her Walmart sales class action lawsuit in April, alleging that the retail giant uses a rollback policy to raise the original prices of their products to completely made-up “original prices,” leading customers to believe that the so-called “sale” offers them a substantial discount off of the fictional “original” price.

Fake Walmart Sales Class Action Lawsuit

According to Brenna’s class action lawsuit, the original prices displayed on certain Walmart products are fabricated, but “prominently displayed directly above the purportedly ‘rolled back’ items, with express references to former ‘was’ prices that never existed and/or did not constitute the prevailing market retail prices.”

These rollback Walmart sales prices could allow a store to sell its supposed sales items at the original prices, but marked as on sale, which may lead a customer to purchase an item they would not have purchased had they known it was not on sale.

“Such pricing comparisons were false and deceptive because the marketed, advertised, warranted, and represented former or ‘was’ price were fabricated and did not represent Wal-Mart’s true former, usual or original retail prices for the purportedly discounted items,” the Walmart sales lawsuit notes.

The lawsuit claims that consumers should be able to expect that the prices marked as original (or “was”) on a product are, in fact, the original prices, and that retailers are being honest with how they display their sales. Indeed, according to laws at both the federal and state level, companies like Walmart are not allowed to mark their products with false or misleading pricing statements.

Filing a Fake Walmart Sales Lawsuit

There has already been at least one Walmart class action lawsuit filed over this deceptive Walmart rollback sales policy, claiming that this pricing system deceives shoppers into purchasing products based on fake original pricing.

If you have purchased products at Walmart affected by their Walmart rollback policy, you may have been the victim of a false advertising scheme. You may qualify to file a Walmart sales lawsuit of your own or join a Walmart class action lawsuit and receive compensation.

Join a Walmart ‘Rollback’ Sale Pricing Class Action Lawsuit Investigation

If you shop at Walmart and you purchased products that are part of a “Rollback” sale, you may qualify to join this Walmart class action lawsuit investigation.

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