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The case is Daniel Askin v. The Quaker Oats Company, Case No. 11-cv-00111, U.S. District Court, Northern District of Illinois, Eastern Division.
Quaker Oats Must Face Deceptive Advertising Class Action Lawsuit
By Sarah Pierce
A federal judge has ruled that Quaker Oats Company must face a class action lawsuit that claims it lured consumers into paying top-dollar prices for its “wholesome” and “heart-healthy” oatmeal and granola products, when in reality the products contain unhealthy trans fats.
According to the Quaker Oats class action lawsuit, Quaker has “engaged in a wide-spread marketing campaign to mislead consumers about the nutritional and health qualities of its products” since 2006. Specifically, Quaker states on its packages and in its marketing campaigns that its products contain “0 grams trans fat,” are “wholesome” and “heart healthy,” and constitute nutritious “smart choices made easy.”
These descriptions are misleading, says the Quaker class action lawsuit, because in reality the products “contain highly unhealthy, unwholesome artificial trans fat.” The lawsuit cites studies finding that dietary trans fats contribute to heart disease, Type 2 diabetes and cancer.
The Quaker trans fat class action lawsuit claims that consumers were harmed because they purchased Quaker oatmeal and granola products relying on the alleged false advertising statements found on the labels. Consumers paid a premium price for the products because they believed they contained zero grams of fat. Had they known the products contain between 0.5 grams per serving and as much as 5 grams per box, they would not have paid that premium price, the class action lawsuit claims.
Quaker tried to dismiss the class action lawsuit on the grounds that its products contained “insignificant levels of trans fats,” rendering the Plaintiff’s claims for injury as hypothetical and not a real injury.
The court disagreed, ruling “regardless of whether [Plaintiff] was physically harmed by the products he consumed, he alleges that he would not have purchased them absent the allegedly misleading statements” that the products did not contain trans fats. “That allegation states the kind of economic injury that is redressable through this suit.”
A copy of the certification order in the Quaker Oats Trans Fat Class Action Lawsuit can be read here.
Updated November 11th, 2011
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4 thoughts onQuaker Oats Must Face Deceptive Advertising Class Action Lawsuit
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i would also like a form to get in on the lawsuit against quaker oats please my address is 612 elm street yreka ca. 96097 thank you
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I would like to get a form to get in on the lawsuit against Quaker Oats Please. My address is 197 Forrester Parkway Unit 55 Leesburg Ga. 31763 Thank You