A recent class action lawsuit filed against a popular supplement company states that the Puritan’s Pride Buy 1 Get 2 Free sale essentially amounts to false advertising.
Two women have joined forces to target the injustices they perceive in the marketing strategies employed by Puritan’s Pride. Plaintiffs Meg Larson and Diane Cabrera state that the sales such as the Puritan’s Pride Buy 1 Get 2 free sale is a sale in name only, as the company actually builds the cost of the supposedly free items into the cost of the other item purchased.
Larson and Cabrera say that by doing this, customers did not receive the benefit from any sale promotion that was advertised. Instead, they claim, the company profited from the purchases when unknowing customers felt compelled to make these purchases under the guise of a great sale.
According to the complaint, Larson stated that she had made several purchases from Puritan’s Pride. One such purchase included garcinia cambogia and vitamin D3 that were part of a Puritan’s Pride Buy 1 Get 2 Free sale.
She states that for one of the items, she paid a premium, and that premium covered the cost of the other two items in her purchase that were touted as being free.
The plaintiffs state that the marketing strategy is effective, as millions of dollars’ worth of Puritan’s Pride products have been purchased. However, these products were deceptively marketed, the plaintiffs claim.
In addition to raising concerns about the deceptive advertising techniques used in the Puritan’s Pride Buy 1 Get 2 Free sale, the plaintiffs state that these sales were advertised as being in effect “for a limited time only.” But the actual promotions were in effect continuously, the plaintiffs say.
“Defendants conceal that their marketing and advertising campaign promising ‘free’ products is permanent, and intend to induce consumers to make expedited purchases by falsely representing that they only obtain ‘free’ products if they act quickly,” the Puritan’s Pride class action lawsuit states.
Apparently, in the prior four years before the lawsuit was filed, the Puritans Pride buy 1 Get 2 Free sale promotion was conducted on an ongoing basis.
This class action lawsuit alleges that Puritan’s Pride violated the California Consumer Legal Remedies Act, Unfair Competition Law and False Advertising Law under state regulations.
The plaintiffs are seeking an injunction to stop the allegedly deceptive marketing behavior of the company and are looking for the company to disgorge its profits, pay restitution and pay economic damages to affected Class Members.
The Puritan’s Pride lawsuit seeks to certify a class of California consumers who, in the past four years, have purchased Puritan’s Pride products.
Taking Legal Action over Puritan’s Pride Buy 1 Get 2 Free Sale Deceptive Advertising
Companies have a duty to accurately and truthfully advertise the products they sell. Laws have been enacted to protect consumers against companies who choose to engage in false and deceptive advertising.
A Puritan’s Pride class action lawsuit investigation is currently underway to assist consumers in other states who may have purchased products from the company. Successful plaintiffs who go on to file a deceptive advertising lawsuit may be eligible to receive financial compensation.
Join a Puritan’s Pride Deceptive Marketing Class Action Lawsuit Investigation
If you purchased vitamins or supplements from Puritan’s Pride anywhere in the nation that were part of a “Buy One Get One Free” offer or a similar promotion, you may qualify to join this Puritan’s Pride class action lawsuit investigation.
ATTORNEY ADVERTISING
Top Class Actions is a Proud Member of the American Bar Association
LEGAL INFORMATION IS NOT LEGAL ADVICE
Top Class Actions Legal Statement
©2008 – 2024 Top Class Actions® LLC
Various Trademarks held by their respective owners
This website is not intended for viewing or usage by European Union citizens.
11 thoughts onPuritan’s Pride Buy 1 Get 2 Free Sale is Deceptive, Class Action Lawsuit Claims
I have been using Puritans Pride buy 1 get 2 free for many years. I know vitamin prices and I know I always got the best deal ever. I never thought the price of 1 was inflated to cover the other 2. Some people just might not know vitamin prices.
All I have to say is I LOVE PURITAN’S PRIDE!!! Always accommendated me if there was a slight mishap….prices are the cheapest and the quality IS THE BEST!!!! They beat everyone’s prices…..they have the most varieties….and their customer service is professional and very helpful…Always a satisfied customer!!
Puritan’s Pride products are always rated “top notch” in comprehensive tests of a myriad of brands. With most of their items you get more for less. Their pricing practices benefit the buyer as well as Puritan. Anyone knows that they are still making a profit with the “buy 1 get 2 free” deal. Condemning comments and scam accusations are totally uncalled for. I’m glad that they are still there for me after all these years. I don’t buy from anyone else.
I have bought from puritans pride buy 1 get 2 sale before. I thought the price was decent although I was not aware of the tactics they used.
Sales practices taught by and used by most companies. Their products work and you were happy till some out of work trailer dwellers got a wife of free $$$ and sent it your way.
It seems to me that most people are greedy, and ungrateful for the hard work these companies are doing. They are taken for granted. So what if you succeed, you put a wonderful service out of business and since it’s a class action suit, you probably won’t receive much, but you may destroy their business, or maybe they will be forced to raise prices to stay afloat which hurts the rest of us. I agree we should keep businesses in check to a degree, but this is just nonsense. Everyone knows that a selling tactic many businesses use is the buy 1 get 2 free. Hey, it’s still high quality and very fairly priced. So many in California think that everything should be handed to them on a silver platter for free. Anyways, I wish you well, but I hope that you could try to see the good in places like Puritians Pride and stop destroying these good places, cause we are a very blessed nation, but it can be taken away.
I just discovered this scam for myself after buying during these sales for years. I was going to buy CLA, and thought it was sort of high at 3/32.99 + 3.95 shipping or 12.31. I went to ebay and found a seller that claims it is Puritan’s Pride, and you’re buying directly from them. The CLA was 11.59 with free shipping. So you save ..72 cents a bottle by buying from eBay. I don’t know if that eBay seller is legit, but still, you save money.
You people are just greedy and rotten to the core I’ve been buying Puritan Pride products since the late 70s I’m very happy and pleased with them they bend over backwards to please you and their prices are ridiculously low compared to anybody else so don’t be nitpicking if they’ve done a little bit of increasing on something they beat everybody’s prices by tons and their quality is superior to anything and everything else on the market so get a life and find something else for your attorney lawsuits you people are ridiculous…
Every time I click join on the PP articles it just takes me back to the main pg. is it too late to apply? I’ve bought from them for 5+ yrs.
Please let me know.
please sign me up. I have bought many vitamins over the years buy one get two free!