Update:
- An Illinois federal judge agreed to dismiss a class action lawsuit alleging Procter & Gamble falsely advertises containers of Gain laundry detergent as containing enough detergent to do 32 loads of laundry.
- In an order filed June 10, Judge Jeremy Daniel sided with P&G, stating plaintiff Tasha Callahan failed to prove her consumer fraud claim against the company. The judge says Callahan didn’t plausibly argue her claim that a reasonable customer would believe the Gain label refers to large rather than medium loads when it promises 32 loads.
- JudgeDaniel also says the claims don’t stand up as the product’s back label clearly states the bottle contains enough liquid detergent for 32 medium loads of laundry.
Gain laundry detergent class action lawsuit overview:
- Who: Tasha Callahan filed a class action lawsuit against The Procter & Gamble Co.
- Why: Callahan claims Procter & Gamble falsely advertises that certain containers of its Gain brand laundry detergent contain enough product to do 32 loads of laundry.
- Where: The class action lawsuit was filed in Illinois federal court.
(April 11, 2023)
Procter & Gamble (P&G) falsely advertises certain containers of its Gain laundry detergent as containing enough detergent to do 32 loads of laundry, a new class action lawsuit alleges.
Plaintiff Tasha Callahan claims consumers who purchase the Gain laundry detergent marketed as having enough product for 32 loads of laundry would only be to do that many loads if they did the “smallest size load possible” each time.
Callahan claims unpublished data by P&G confirms “consumers would not expect loads of laundry to refer to the smallest possible amount of laundry they could put in their washing machine.”
“The majority of Americans who take advantage of the whole usable capacity of their washing machines will not be able to do 32 loads of laundry,” the class action states.
Callahan wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased Gain laundry detergent marketed as having enough product for 32 loads of laundry.
Gain laundry detergent containers don’t have easily findable load-amount conditions, class action says
A consumer would only be able to fill laundry detergent up to just below bar one on the cap for the Gain detergent container to be able to do the advertised 32 loads of laundry, the class action alleges.
Callahan argues consumers, meanwhile, would need to turn a Gain container around and navigate hundreds of words — including warnings, logos, ingredients and icons, among other things — to find clarification about the amount of loads possible.
“Even if consumers fill the cap to Bar 3 for ‘Large Loads,’ they will get close to half as many as the 32 indicated on the front label,” the Gain class action states.
Callahan claims P&G is guilty of unjust enrichment, fraud and negligent misrepresentation, and of violating the Magnuson Moss Warranty Act, several state consumer fraud acts and the Illinois Consumer Fraud and Deceptive Business Practices Act.
Plaintiff is demanding a jury trial and requesting declaratory and injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.
A separate class action lawsuit was filed against P&G earlier this month by a consumer arguing the company “greenwashes” its Gain laundry detergent to make it seem environmentally friendly when it allegedly contains a probable human carcinogen.
Have you purchased Gain laundry detergent marketed as containing enough product for 32 loads of laundry? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.
The Gain laundry detergent class action lawsuit is Callahan, et al. v. The Procter & Gamble Co., Case No. 1:23-cv-02072, in the U.S. District Court for the Northern District of Illinois.
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1,901 thoughts onJudge dismisses class action alleging Gain falsely advertised load capacity
Just brought 3 bottles last week
Gain is all I use add me please
Add me.
Please add me. We use gain in our household every day.
I wash with it every day
I use gain for my clothes
I’ve been using Gain detergent for at least 10 years & have always been satisfied with the results. However, about 2 1/2 – 3 years ago I started noticing that a bottle of detergent didn’t last me as long as it used to. I didn’t understand this cause I was doing less laundry now that the kids had moved out so how was it I was going through more detergent than usual? I decided to investigate that’s when I noticed that if u look closely @ their containers they’ve all gotten a little smaller (barely noticeable cause they’re the same shape but they are a bit smaller) I also started keeping track of how long the detergent lasted me & how many loads I could do per bottle. Yes, an actual record on paper of how many loads I did per bottle what sizes the loads were (small medium large) & what line I measured the detergent to & after 5 bottles of detergent none of them yield the amount of loads the bottle advertised. Now I’m doing the same test with their powder detergent… Still on the first box so I don’t have anything to report on my results yet but I will have results in a couple weeks but to be fair I plan on testing 5 boxes of powder just as I’d tested 5 bottles of their liquid.
Please add me to this lawsuit as well & let me know if I or my reach can be off any help to the case.
This is so true. I thought I was doing something wrong. I have use this product for years as well and recently consided changing ti a new product.
Add me
Add me to the suit please
Add me
I have been using Gain for about 16 yrs now due to my family developing allergies from our previous laundry detergent. I have never reached the # of loads as stated on the bottle it runs out before the # of loads. I have to purchase it more frequently and I buy the 154 oz bottle all the time for our laundry needs.
Add me please
Please add me
Add me please..
Add me too, how do we file claim?
I purchase gain liquid all the time ,I get the 32 loads size which does not contain the 32 loads it doesn’t last me a week I have to purchase it every week.
I wash with it every day
Please add me I’ve been using Gain for years and it definitely doesn’t wash 32 loads.