Update:
- An Illinois federal judge agreed to dismiss a class action lawsuit alleging Procter & Gamble falsely advertises containers of Gain laundry detergent as containing enough detergent to do 32 loads of laundry.
- In an order filed June 10, Judge Jeremy Daniel sided with P&G, stating plaintiff Tasha Callahan failed to prove her consumer fraud claim against the company. The judge says Callahan didn’t plausibly argue her claim that a reasonable customer would believe the Gain label refers to large rather than medium loads when it promises 32 loads.
- JudgeDaniel also says the claims don’t stand up as the product’s back label clearly states the bottle contains enough liquid detergent for 32 medium loads of laundry.
Gain laundry detergent class action lawsuit overview:
- Who: Tasha Callahan filed a class action lawsuit against The Procter & Gamble Co.
- Why: Callahan claims Procter & Gamble falsely advertises that certain containers of its Gain brand laundry detergent contain enough product to do 32 loads of laundry.
- Where: The class action lawsuit was filed in Illinois federal court.
(April 11, 2023)
Procter & Gamble (P&G) falsely advertises certain containers of its Gain laundry detergent as containing enough detergent to do 32 loads of laundry, a new class action lawsuit alleges.
Plaintiff Tasha Callahan claims consumers who purchase the Gain laundry detergent marketed as having enough product for 32 loads of laundry would only be to do that many loads if they did the “smallest size load possible” each time.
Callahan claims unpublished data by P&G confirms “consumers would not expect loads of laundry to refer to the smallest possible amount of laundry they could put in their washing machine.”
“The majority of Americans who take advantage of the whole usable capacity of their washing machines will not be able to do 32 loads of laundry,” the class action states.
Callahan wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased Gain laundry detergent marketed as having enough product for 32 loads of laundry.
Gain laundry detergent containers don’t have easily findable load-amount conditions, class action says
A consumer would only be able to fill laundry detergent up to just below bar one on the cap for the Gain detergent container to be able to do the advertised 32 loads of laundry, the class action alleges.
Callahan argues consumers, meanwhile, would need to turn a Gain container around and navigate hundreds of words — including warnings, logos, ingredients and icons, among other things — to find clarification about the amount of loads possible.
“Even if consumers fill the cap to Bar 3 for ‘Large Loads,’ they will get close to half as many as the 32 indicated on the front label,” the Gain class action states.
Callahan claims P&G is guilty of unjust enrichment, fraud and negligent misrepresentation, and of violating the Magnuson Moss Warranty Act, several state consumer fraud acts and the Illinois Consumer Fraud and Deceptive Business Practices Act.
Plaintiff is demanding a jury trial and requesting declaratory and injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.
A separate class action lawsuit was filed against P&G earlier this month by a consumer arguing the company “greenwashes” its Gain laundry detergent to make it seem environmentally friendly when it allegedly contains a probable human carcinogen.
Have you purchased Gain laundry detergent marketed as containing enough product for 32 loads of laundry? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.
The Gain laundry detergent class action lawsuit is Callahan, et al. v. The Procter & Gamble Co., Case No. 1:23-cv-02072, in the U.S. District Court for the Northern District of Illinois.
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1,901 thoughts onJudge dismisses class action alleging Gain falsely advertised load capacity
I buy gain every week never has the correct amount in it
Pleat add me to the list
I buy gain all the time just went and purchased another bottle on 4-9-2023 please add me to the list
I buy Gain all the time and just recently bought . Add me to the list
I have bought gain for many years now … Not one of their products is correct on their Claims of how many loads you will get out of the bottle you purchase they are all based on and extra small load Literally a pair of pants And a sweatshirt would be pushing it for a load capacity for the amount They suggest for You too get Close to the amount that they claim that you will out of a bottle Even with the pods it’s the same thing for a normal size load you need 3 pods But that’s not what they claim on their labe. I think that the label should be based on everydamounts that the common person uses not the rare occasion that somebody does An outfit of laundry for a special occasion cause I don’t know anybody that washes one outfit at a time
Buy all the time never get that many loads
Please add me. Been using for years and I did a test on this as well and was like oh wow yeah lucky to get 14 loads normal size.
Add me. I buy all the time. This is my go to. I never knew!
OMG people, it sounds more like you are overusing the product and wasting it to do your wash. You don’t need to fill the cup to a certain level to do your laundry, most loads, even a full washer, does not require the highest detergent level. You can usually use about half the amount that is recommended have have clean clothes. Stop wasting product by overusing it. If the bottle states you can get 32 loads, it is because it is “up to” that many when used properly, most washing machines will not even do a large load, think the oversized laundromat washers for a large load, not your home washer.
I used to buy gain all the time until it started leaving blue stains on my white clothes due to the dye used to make the detergent. Not to mention the fact that you don’t get very many loads out of a bottle.
Add me I buy this all the time