Update:
- An Illinois federal judge agreed to dismiss a class action lawsuit alleging Procter & Gamble falsely advertises containers of Gain laundry detergent as containing enough detergent to do 32 loads of laundry.
- In an order filed June 10, Judge Jeremy Daniel sided with P&G, stating plaintiff Tasha Callahan failed to prove her consumer fraud claim against the company. The judge says Callahan didn’t plausibly argue her claim that a reasonable customer would believe the Gain label refers to large rather than medium loads when it promises 32 loads.
- JudgeDaniel also says the claims don’t stand up as the product’s back label clearly states the bottle contains enough liquid detergent for 32 medium loads of laundry.
Gain laundry detergent class action lawsuit overview:
- Who: Tasha Callahan filed a class action lawsuit against The Procter & Gamble Co.
- Why: Callahan claims Procter & Gamble falsely advertises that certain containers of its Gain brand laundry detergent contain enough product to do 32 loads of laundry.
- Where: The class action lawsuit was filed in Illinois federal court.
(April 11, 2023)
Procter & Gamble (P&G) falsely advertises certain containers of its Gain laundry detergent as containing enough detergent to do 32 loads of laundry, a new class action lawsuit alleges.
Plaintiff Tasha Callahan claims consumers who purchase the Gain laundry detergent marketed as having enough product for 32 loads of laundry would only be to do that many loads if they did the “smallest size load possible” each time.
Callahan claims unpublished data by P&G confirms “consumers would not expect loads of laundry to refer to the smallest possible amount of laundry they could put in their washing machine.”
“The majority of Americans who take advantage of the whole usable capacity of their washing machines will not be able to do 32 loads of laundry,” the class action states.
Callahan wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased Gain laundry detergent marketed as having enough product for 32 loads of laundry.
Gain laundry detergent containers don’t have easily findable load-amount conditions, class action says
A consumer would only be able to fill laundry detergent up to just below bar one on the cap for the Gain detergent container to be able to do the advertised 32 loads of laundry, the class action alleges.
Callahan argues consumers, meanwhile, would need to turn a Gain container around and navigate hundreds of words — including warnings, logos, ingredients and icons, among other things — to find clarification about the amount of loads possible.
“Even if consumers fill the cap to Bar 3 for ‘Large Loads,’ they will get close to half as many as the 32 indicated on the front label,” the Gain class action states.
Callahan claims P&G is guilty of unjust enrichment, fraud and negligent misrepresentation, and of violating the Magnuson Moss Warranty Act, several state consumer fraud acts and the Illinois Consumer Fraud and Deceptive Business Practices Act.
Plaintiff is demanding a jury trial and requesting declaratory and injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members.
A separate class action lawsuit was filed against P&G earlier this month by a consumer arguing the company “greenwashes” its Gain laundry detergent to make it seem environmentally friendly when it allegedly contains a probable human carcinogen.
Have you purchased Gain laundry detergent marketed as containing enough product for 32 loads of laundry? Let us know in the comments.
The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC.
The Gain laundry detergent class action lawsuit is Callahan, et al. v. The Procter & Gamble Co., Case No. 1:23-cv-02072, in the U.S. District Court for the Northern District of Illinois.
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1,901 thoughts onJudge dismisses class action alleging Gain falsely advertised load capacity
Yes it is so true . 32 loads is not possible . If you was able to squeeze 32 loads out of a container. You would never get your clothes clean cause the amount you would have to use would probably not even put no Suds in water .. plus they should take into consideration that different water carries different properties. Hard water requires more detergent than soft water ..
I use gain every single day!
I use 32 gain
Never thought about it- but nope, not 32 loads…I have to purchase new bottle too often
I use Gain Laundry detergent 32 loads
While I routinely use Gain laundry detergent and relevant products I noticed that I NEVER COME CLOSE TO 32 loads. EVER! When I do my laundry,which normally consists of five separate loads that I consider to be medium to large loads, I may have enough Gain detergent left in the bottle for a small ( and I mean SMALL) load left. Unfortunately I believe that we,as consumers,have generally just accepted this type of labeling without expecting actual TRUTH from them. Shame on the manufacturers and producers of these products and shame on us as consumers for allowing it to happen!!
I’ve used gain for many years
Gain is all I use I love the scent I love it now I’m upset
I only use gain
Now that I think about it I never get 32 loads.An I have been using Gain for years
I only use Gain
I use Gain regularly