Status: In progress

Callahan, et al. v. The Procter & Gamble Co.

The plaintiff claims P&G falsely advertises that certain containers of its Gain brand laundry detergent contain enough product to do 32 loads of laundry.

  • Deadline to file a claim: TBD
  • Proof of Purchase Required: No
  • Potential Individual Reward: TBD
  • Total Settlement Amount: TBD
  • States Involved
Three bottles of Gain laundry detergent on store shelf.
(Photo Credit: Sheila Fitzgerald/Shutterstock)

Update: 

  • An Illinois federal judge agreed to dismiss a class action lawsuit alleging Procter & Gamble falsely advertises containers of Gain laundry detergent as containing enough detergent to do 32 loads of laundry. 
  • In an order filed June 10, Judge Jeremy Daniel sided with P&G, stating plaintiff Tasha Callahan failed to prove her consumer fraud claim against the company. The judge says Callahan didn’t plausibly argue her claim that a reasonable customer would believe the Gain label refers to large rather than medium loads when it promises 32 loads.
  • JudgeDaniel also says the claims don’t stand up as the product’s back label clearly states the bottle contains enough liquid detergent for 32 medium loads of laundry.

Gain laundry detergent class action lawsuit overview: 

  • Who: Tasha Callahan filed a class action lawsuit against The Procter & Gamble Co. 
  • Why: Callahan claims Procter & Gamble falsely advertises that certain containers of its Gain brand laundry detergent contain enough product to do 32 loads of laundry.
  • Where: The class action lawsuit was filed in Illinois federal court.

(April 11, 2023)

Procter & Gamble (P&G) falsely advertises certain containers of its Gain laundry detergent as containing enough detergent to do 32 loads of laundry, a new class action lawsuit alleges. 

Plaintiff Tasha Callahan claims consumers who purchase the Gain laundry detergent marketed as having enough product for 32 loads of laundry would only be to do that many loads if they did the “smallest size load possible” each time. 

Callahan claims unpublished data by P&G confirms “consumers would not expect loads of laundry to refer to the smallest possible amount of laundry they could put in their washing machine.” 

“The majority of Americans who take advantage of the whole usable capacity of their washing machines will not be able to do 32 loads of laundry,” the class action states. 

Callahan wants to represent an Illinois class and multistate consumer fraud class of individuals who have purchased Gain laundry detergent marketed as having enough product for 32 loads of laundry. 

Gain laundry detergent containers don’t have easily findable load-amount conditions, class action says

A consumer would only be able to fill laundry detergent up to just below bar one on the cap for the Gain detergent container to be able to do the advertised 32 loads of laundry, the class action alleges. 

Callahan argues consumers, meanwhile, would need to turn a Gain container around and navigate hundreds of words — including warnings, logos, ingredients and icons, among other things — to find clarification about the amount of loads possible. 

“Even if consumers fill the cap to Bar 3 for ‘Large Loads,’ they will get close to half as many as the 32 indicated on the front label,” the Gain class action states. 

Callahan claims P&G is guilty of unjust enrichment, fraud and negligent misrepresentation, and of violating the Magnuson Moss Warranty Act, several state consumer fraud acts and the Illinois Consumer Fraud and Deceptive Business Practices Act

Plaintiff is demanding a jury trial and requesting declaratory and injunctive relief along with an award of monetary, statutory and/or punitive damages for herself and all class members. 

A separate class action lawsuit was filed against P&G earlier this month by a consumer arguing the company “greenwashes” its Gain laundry detergent to make it seem environmentally friendly when it allegedly contains a probable human carcinogen.  

Have you purchased Gain laundry detergent marketed as containing enough product for 32 loads of laundry? Let us know in the comments.

The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC. 

The Gain laundry detergent class action lawsuit is Callahan, et al. v. The Procter & Gamble Co., Case No. 1:23-cv-02072, in the U.S. District Court for the Northern District of Illinois.


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1,901 thoughts onJudge dismisses class action alleging Gain falsely advertised load capacity

  1. Uvette Russell says:

    Yes I use gain. Please add me

  2. Deborah Greene says:

    Add me, been using Gain for over 20 years

  3. kelli jones says:

    Love gain but had to switch because it was not meeting my needs when doing laundry for a household of 5.

  4. Cassandra Allen says:

    Add me please. Love gain but doesn’t go far.

  5. Robyn Noverise says:

    I am the manager at a laundry company and I buy GAIN ONLY for my personal customers that drop off laundry because they love the smell of it… I buy several bottles a week BECAUSE…you do NOT GET 32 LOADS in that size of a container. …this I KNOW FOR A FACT. I would buy the cheaper and try and save money but then I would lose ALOT of my customers that tip me well just for the reason I USE GAIN PRODUCTS!! SO YES .. PLEASE ADD ME. I will still continue to buy GAIN. As that’s what’s my customers prefer…but they really need to be more clear on the amount you receive and how many loads you can do. .I have 4 different sizes of washers.. doesn’t matter what siize. I NEVER get 32 LOADS out of any bottle that size unless I only use a drop of the detergent

  6. beckie jean Hupp says:

    Add me

  7. Monica Allen says:

    I use Gain. Please add me.

  8. Sabrina says:

    It’s been like that for years I am glad someone is filing a class action lawsuit now they need to sue tide there all the same

  9. S. Roberts says:

    Add me.

  10. Corraine Bennett says:

    Add me.
    I have been using gain for years!

    1. RHONDA D REDD says:

      I have some not i brought like a week ago

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