Lyft class action alleges Priority Pickup service is slower than advertised

Lyft class action lawsuit overview:

• Who: Plaintiff Tracy Zigler filed a class action lawsuit against Lyft Inc.
• Why: Zigler claims Lyft misrepresented its Priority Pickup service as being faster than it actually is.
• Where: The Lyft class action lawsuit was filed in California federal court.

A new class action lawsuit accuses Lyft of misrepresenting its Priority Pickup service as being faster than it actually is.

Plaintiff Tracy Zigler’s class action lawsuit claims Lyft misleads its customers into paying a premium price for Priority Pickup rides that fail to arrive at the time the company advertises.

“Priority Pickups frequently fail to arrive at the time Lyft advertises,” the Lyft class action lawsuit says. “Moreover, their arrival can [be] anything but ‘fast’, sometimes taking the same amount of time, or even longer than, Lyft’s ‘Standard’ option.”

Zigler wants to represent a nationwide class and Pennsylvania subclass of consumers who, during the applicable statute of limitations, paid for Lyft’s Priority Pickup service but were not picked up within the advertised time.

Zigler claims Lyft falsely advertises its Priority Pickup service as faster than other options and specifically designed for riders who urgently need a predictable, quick pickup.

“Although Priority Pickup makes a laudable promise—pay a premium to receive a predictable and faster pick up—Lyft does not always deliver,” the Lyft class action lawsuit says.

Class action claims Lyft aware of Priority Pickup issues

Zigler claims Lyft is aware that its Priority Pickup algorithm is flawed, yet it still markets precise Priority Pickup times rather than an estimated range.

“Lyft continues to mislead its customers because, in aggregate, the increased fees paid for a Priority Pickup contribute to large profit margins,” the Lyft class action lawsuit says.

Zigler claims Lyft is guilty of unjust enrichment and violating California’s Unfair Competition Law, False Advertising Law and Consumers Legal Remedies Act and Pennsylvania’s Unfair Trade Practices and Consumer Protection Law.

Zigler demands a jury trial and requests declaratory and injunctive relief and an award of actual, compensatory, statutory and treble damages for herself and all class members.

In related news, Lyft rideshare passengers are suing Allstate Insurance and North Light Specialty Insurance, alleging the companies charged UM/UIM ride insurance that was not compliant with California law.

Have you paid for Lyft’s Priority Pickup service? Let us know in the comments.

The plaintiff is represented by Raphael Janove of Janove PLLC.

The Lyft Priority Pickup class action lawsuit is Zigler v. Lyft Inc., Case No. 3:26-cv-00575, in the U.S. District Court for the Northern District of California.

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