Bed Bath & Beyond class action lawsuit overview:
- Who: Plaintiff Caitlin Coelho filed a class action lawsuit against Neighborhood Intelligence Inc., which does business as Bed Bath & Beyond.
- Why: Coelho claims Bed Bath & Beyond’s marketing email subject lines misrepresent when its sales end.
- Where: The Bed Bath & Beyond class action lawsuit was removed to Indiana federal court.
Bed Bath & Beyond is facing a class action lawsuit alleging it uses email subject lines announcing fake sales deadlines in an attempt to pressure Indiana residents into making purchases.
Plaintiff Caitlin Coelho claims the online retailer violates the Indiana Deceptive Commercial Electronic Mail Act (DCEMA) by creating a false sense of urgency around promotions that do not end when advertised.
The Indiana law bars transmitting commercial emails that contain “false or misleading information in the subject line” to email addresses “actually or constructively known to be held by Indiana residents.”
Bed Bath & Beyond “is an online retailer specializing in home goods and décor” that sells through its websites, including www.bedbathandbeyond.com, according to the class action lawsuit.
Coelho claims the company follows a three-step pattern. It announces a promotion, sends follow-up emails warning that the deal is ending, then extends the sale once the advertised deadline passes. She argues each step is planned in advance.
The plaintiff claims the retailer knows its emails reach Indiana residents because of the sheer volume of its marketing — roughly 1,208 emails a year from 2023 to 2025. She also claims it may obtain recipients’ locations through purchase or self-reported data, IP address tracking, email analytics software, commercial data brokers and identity resolution services.
Coelho wants to represent a class of all Indiana residents who received a commercial email sent by Bed Bath & Beyond or with its assistance that contained subject line messaging which misrepresented the facts of a sale, deal or other promotion.
Lawsuit: Countdown timer reset after fake sales deadline passed
Coelho cites more than a dozen alleged examples. During its 2025 Cyber Monday sale, Bed Bath & Beyond sent a Dec. 1 email with a countdown timer showing about 17 hours left. The next day, the company sent an email titled “Cyber Monday EXTENDED” with a new timer that reset the deadline, the class action lawsuit claims.
Coelho says she received 16 such emails at her personal address, including a Feb. 16, 2026, message warning that the Presidents’ Day Sale “ends tonight.” She claims the company announced the next day that the sale had been extended.
The class action lawsuit claims Bed Bath & Beyond violated DCEMA. The plaintiff demands a jury trial. She seeks an injunction plus actual damages or presumptive damages of $500 per violation, whichever is greater, for herself and all class members.
Meanwhile, four consumers filed a class action lawsuit alleging retailer Talbots used inflated regular prices and misleading expiration dates to make routine discounts appear like limited-time sales, in violation of California consumer protection laws.
Have you ever received Bed Bath & Beyond emails about sales ending soon? Let us know in the comments.
The plaintiff is represented by Lynn A. Toops, Natalie A. Lyons and Ian R. Bensberg of CohenMalad LLP; Samuel J. Strauss and Raina C. Borrelli of Strauss Borrelli PLLC; and J. Gerard Stranch IV and Michael C. Tackeff of Stranch, Jennings & Garvey PLLC.
The Bed Bath & Beyond class action lawsuit is Coelho v. Neighborhood Intelligence Inc., d/b/a Bed Bath & Beyond, Case No. 1:26-cv-00495-HAB-ALT, in the U.S. District Court for the Northern District of Indiana.
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