Experts Warn Consumers About False Advertising Of Anti-Aging Products

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The quest for the secret of youthful rejuvenation continues as experts expect another year of class action lawsuits against anti-aging cosmetic companies. Experts assert that customers should maintain a realistic expectation that the products may not work exactly as advertised, and to be informed about the ingredients used in the product.

However, experts are optimistic for these false advertising class action lawsuits because they may encourage these beauty companies to stop using such aggressive and misleading advertising tactics. If consequences are presented in response to a violation, other companies are likely to avoid the consequences by not conducting similar action.

In 2013, the Advertising Standards Authority in the United Kingdom banned an anti-wrinkle cream advertisement that was aimed at middle-aged and elderly women. The advertisement promised that the anti-aging cream visibly reduces wrinkles, improves firmness, and even helps with preventing age spots.  While this product is not available in stores in the United States, the German version of this product can still be bought throughout online distributors. Watchdog groups all over the world, including the United States, heavily criticize this advertisement for making exaggerated claims, and using a heavily touched-up picture.

The United States has not been a stranger to similar controversies over cosmetic companies’ use of Photoshop and other programs to retouch images. In 2011, the National Advertising Division of the Council of Better Business Bureaus Claims banned a CoverGirl mascara advertisement because it used “enhanced post-production” to make the model’s eyelashes appear thicker than they were in real life. The watchdog agencies warn companies that advertisements showing models whose “flaws” have been touched up give consumers the impression that they can achieve flawless, youthful skin that is actually unattainable.

Overview of Anti-Aging False Advertising

While an encouraging development in cosmetic beauty advertising, many experts agree that exaggerated claims in the anti-aging cosmetic industry will be a long-remaining issue until the next cosmetic craze comes along. Consumer advocacy groups in America and around the world are fighting against advertisements that state that youthful skin is vital for success in life, especially when the company takes specific measures to hide what their products are really made of.

Many anti-aging product class action lawsuits have been filed all across America, alleging that these beauty companies made false advertising promises, concealed information, and deliberately misrepresented their products to encourage customers to buy their products. Some of the anti-aging products being investigated include:

• Dr. Brandt Pores No More
• Dr. Brandt Do Not Age
• Emerge
• Garnier “Nutritioniste” Ultra-Lift Products
• Eclos Face Serum
• DermaSilk
• 3 LAB Super “h” Serum
• Sunday Riley Bionic
• Revlon Age Defying with DNA Advantage
• L’Oreal Paris “Revitalift” Products
• Youtheory Collagen Tablets
• Jane Carter Solution

Join a Free Anti-Aging Class Action Lawsuit Today

If you believe that you or a loved one have been the victim of an anti-aging cream false advertising scam, you have legal options. Please visit the Anti-Aging Cream Review & Skin Care Product Class Action Lawsuit Investigation. There, you can submit your claim for a free legal review and if it qualifies for legal action, a seasoned anti-aging lawyer will contact you for a free, no-obligation consultation. You will be guided through the litigation process at no out-of-pocket expenses or hidden fees. The anti-aging skin product attorneys working this investigation do not get paid until you do.