Emerge Labs Swiss Apple Stem Cell Products Under Scrutiny
By Courtney Coren
Baby boomers are expected to spend billions of dollars in anti-aging products as they try to search for the “fountain of youth” before it slips from their fingers. According to the research marketing firm Global Industry Analysts, in 2011 baby boomers were spending about $80 billion on anti-aging products. The research firm projected that spending on anti-aging products would reach $114 billion by 2015.
Anti-aging solutions come in the form of hormone replacement therapies, cosmetic surgery, and skin care. Skin care products are a popular solution because they are non-invasive, although they can still get a bit pricey.
One popular product line is Emerge Labs Skin Care. They have created a line of anti-aging cream products that includes Swiss Apple Stem Cell Serum, Swiss Apple Stem Cell Protection Cream with SPF30, and Swiss Apple Stem Cell Anti-Aging Cream Cleanser.
The Swiss Apple Stem Cell Serum retails for $120 and claims that its technology is a breakthrough in anti-aging products. Emerge Labs claims that the anti-aging serum “boosts the production of human skin stem cells, protects human skin stem cells from stress, thus decreasing wrinkles and producing younger, fresher looking skin” through a “breakthrough patent pending active ingredient, PhytoCellTec Malus Domestica.” It uses “cells from a rare Swiss apple that studies show protect skin stem cells thus promoting self-renewal capacity of the skin.”
The Swiss Apple protection cream and anti-aging cleanser use similar ingredients and make similar promises of regenerating the skin, protecting the longevity of skin stem cells, and combating chronological aging.
The technology and the claims Emerge Labs makes sound promising, but there is no guarantee that the products do any of what they claim.
Identifying False Claims for Anti-Aging Products
Americans spend almost $20 billion a year on anti-aging skin care products, also known as “cosmeceutical” products. These skin products make similar claims as Emerge Labs, but the U.S. Food and Drug Administration, which oversees the safety and labeling of such products, does not require manufacturers to prove the effectiveness of the skin products before they go on the market. And many critics say that the advertising and claims that these companies make are exaggerated or unverifiable.
Before spending money on any anti-aging products, the American Academy of Dermatology advises that a dermatologist is consulted about what products are considered safe and effective.
On more than one occasion, Consumer Reports has run anti-aging products through their battery of tests and had a difficult time determining the effectiveness of the wrinkle creams and anti-aging serums.
“After six weeks of use, the effectiveness of even the best products was limited and varied from subject to subject,” according to the CR review of the anti-aging serums they tested. “When we did see wrinkle reductions, they were at best slight, and they fell short of the miracles that manufacturers seemed to imply on product labels.”
Many skin care companies have faced class action lawsuits due to the false claims they have made about their products.
If you or someone you know has used a wrinkle cream product like the ones by Emerge Labs and were not satisfied with the results, legal options are available to you. Consumer attorneys who specialize in false and deceptive advertising are available to speak to you about your experience. Learn more at the Anti-Aging Skin Care Product Class Action Lawsuit Investigation.
Updated August 9th, 2013
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