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UPDATE:
- This case was dismissed Jan. 6, 2020.
A class action lawsuit claims that Unilever markets its “I Can’t Believe It’s Not Butter” cooking spray as calorie free when it’s not.
The I Can’t Believe It’s Not Butter margarine spray class action lawsuit says that the company is responsible for engaging in deceptive and unfair practices around marketing, advertising, and selling the product as containing zero grams of fat and zero calories.
The proposed I Can’t Believe It’s Not Butter class action against Unilever says that these practices violate the Sherman Food, Drug, and Cosmetic Act in California.
According to the I Can’t Believe It’s Not Butter spray class action lawsuit, the product actually contains 124 grams of fat and 1,160 calories in each bottle.
The Unilever margarine class action argues that the manufacturers of the product use very small serving sizes to make the claim that their product doesn’t contain any calories or fat.
Further, the I Can’t Believe It’s Not Butter class action lawsuit argues that these small serving sizes hide the fact that the product is made up of 40 percent vegetable oil.
The I Can’t Believe It’s Not Butter cooking spray class action says that the company brings in more than $300 million in sales each year on this particular product, which has been made since 1994.
There are several different formulations of the product in sprays, tubs, and sticks.
The plaintiffs in the I Can’t Believe It’s Not Butter margarine cooking spray class action say that the company has engaged in a fraudulent scheme to lead consumers to believe that all forms of ICBINB are healthier than butter, using the claim that these products contain zero calories and and zero grams of fat to support that.
According to the I Can’t Believe It’s Not Butter class action lawsuit, the company has even recommended ICBINB spray as a substitute for butter in recipes, misleading consumers that this is a healthier alternative to butter.
The I Can’t Believe It’s Not Butter margarine class action lawsuit specifically points out a claim by the defendant that the product contains “zero calories per spray.”
The I Can’t Believe It’s Not Butter baking spray class action lawsuit claims that the company uses strange serving sizes to get around the true amount of calories and fat inside their product.
According to the plaintiffs’ allegations, the actual amount of calories per one spray of the ICBINB product is .8 calories, rendering the “zero calories per spray” claim inaccurate.
The Unilever margarine class action says that the company is avoiding the use of FDA serving sizes to misled consumers about what’s really inside the product and that one tablespoon should have been used to present an accurate profile of the product’s makeup in terms of calories and fat.
The I Can’t Believe It’s Not Butter class action lawsuit against Unilever says the company’s product does not qualify as a cooking spray and therefore shouldn’t be exempted from the one tablespoon requirement.
The I Can’t Believe It’s Not Butter margarine class action lawsuit argues that the company even purposefully avoided using the five spray version of the serving size, which would have been the one most commonly used, in order to keep the calories at “zero” for advertising purposes.
The plaintiffs in the proposed I Can’t Believe It’s Not Butter margarine spray class action lawsuit are represented by Adam J. Gutride, Seth A. Safier, Anthony Patek, and Kristen Simplicio of Gutride Safier LLP and Ureka E. Idstrom of The Eureka Law Firm.
The I Can’t Believe It’s Not Butter “0 calories” Margarine Spray Class Action Lawsuit is Jennifer Zizumbo, et al. v. Unilever United States Inc., Case No. RG18925345, in the Superior Court of the State of California, County of Alameda.
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811 thoughts onI Can’t Believe It’s Not Butter Class Action Says Cooking Spray Isn’t ‘0 Calories’
Add me please
OMG. Add me please this is a travesty what these companies are doing to consumers
Please add me….I do my best to manage my calories consumption. For that reason alone, I bought it cause it says it’s zero calories
I have been using 2 to 3 bottles of this a week thinking that I was eating a low calorie food and was lied to. Can you add me? This makes me sick.
My family has used this item, since 1997. My mother had a lot of diet restrictions and we thought that this would be much healthier for her. In 2001 mom passed away with Cardio heart defect. So, I’m only speaking on the behalf of myself and family.
I use three bottles of this a week, and have for years! Are you kidding me? I would like information on being added to this class and compensation. I have wasted money on a scam product, and it is wrong that they are scamming people who are attempting HEALTH.
Is it too late to be added to this lawsuit? I’ve used this product for years
Found some red liquid in tube.
Also thought it was zero calories and used a lot.
Your photo is inaccurate. They don’t make a cooking spray in a pressurized can. Their product is in a pump bottle.
Maybe they could bring up sodium as well, about 150% of your daily needs in each bottle.
They are taking advantage of ridiculous serving laws for labels. ALL labels should include a total for the entire package. I have seen some chip brands do this. A serving size nutrition detail is give, plus an additional column for the entire contents of the package.
That takes out all deceptive actions on the manufacturer.
Please let me know how I can be included in this class action.
I have used I can’t believe it’s Butter in all forms since it came out. And I’ve spent a lot of money on it for years! This is unbelievable and it makes me sick mentally and so hurt. I truly thought it was helping my health by being zero calories.. Please help me get them back for lying.