Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.
The makers of “Blue Diamond Almond Breeze” and “Silk PureAlmond” have been hit with a proposed class action lawsuit for allegedly misrepresenting their almond milk products by labeling them in a way that would lead consumers to believe they are made primarily of almonds when in fact, the milk only contains 2 percent of almonds.
Lead plaintiffs Tracy Albert of California and Dimitrios Malaxianis of New York filed the almond milk class action lawsuit against Blue Diamond Growers and WhiteWave for falsely advertising their almond milk products in order to generate sales. The almond milk industry reportedly generates more than $700 million in sales and Blue Diamond and WhiteWave generate most of that.
According to the almond milk class action lawsuit, Blue Diamond, which is the world’s leader of tree nut processing and marketing, deceptively labeled their Almond Breeze milk as “made from real California almonds.” The plaintiffs believe a reasonable consumer would conclude that the product was in fact entirely or almost entirely made of almonds.
The proposed almond milk class action lawsuit also found that Silk’s PureAlmond manufactured by WhiteWave claims that it is “100% mouth-watering almond deliciousness.” Again, the plaintiffs believe this type of advertising is misleading to customers.
Despite the labeling, the plaintiffs allege they have discovered that the “milk” products are actually primarily made up of thickening agents including locust bean gum, gellan gum, xanthan gum, and carrageenan.
The discovery was made after the plaintiffs looked at the two products which are also sold in the United Kingdom. Silk PureAlmond milk is under the name Alpro in the U.K. while Almond Breeze uses the same name. In both products, the packaging disclosed that the “milk” product contains just 2 percent almonds. The plaintiffs are curious why almond milk manufacturers would disclose that information to consumers in the United Kingdom but deceptively misrepresent the product in the United States.
Based on their findings, the plaintiffs also believe Silk maker WhiteWave uses similar fraudulent practices in selling other plant-based milk products like their soy, coconut and cashew milk.
Albert and Malaxianis claim they regularly purchased Blue Diamond’s Almond Breeze and Silk’s PureAlmond milk because they believed it to be primarily made from almonds. They think that any reasonable consumer would be misled by the false advertising practices of Blue Diamond and WhiteWave.
If approved, the almond milk class action lawsuit would seek more than $5 million in damages for potential Class Members. The class action lawsuit would be open to any consumer in the United States who purchased either a Blue Diamond Almond Breeze product or a Silk Almond Milk product anytime between May 27, 2009 to the present day.
Tracy Albert and Dimitrios Malaxianis are represented by James C. Kelly of The Law Office of James C. Kelly, New York, New York.
The WhiteWave. Blue Diamond Almond Milk Class Action Lawsuit is Case No. 1:15-cv-04087-VM, in the U.S. District Court for the Southern District of New York.
UPDATE: On June 8, 2016, Blue Diamond Growers asked a judge to stay a false advertising class action lawsuit over allegations its almond milk only contains two percent almonds because it has recently agreed to a nationwide settlement over labeling claims.
ATTORNEY ADVERTISING
Top Class Actions is a Proud Member of the American Bar Association
LEGAL INFORMATION IS NOT LEGAL ADVICE
Top Class Actions Legal Statement
©2008 – 2024 Top Class Actions® LLC
Various Trademarks held by their respective owners
This website is not intended for viewing or usage by European Union citizens.
33 thoughts onAlmond Milk Class Action Lawsuit Claims False Advertising
Wow! Ripped off yet again. It really gets old after a while and it erodes all of our trust! I ve been buying Blue Diamond Almond Milk for years, and like a fool believing it was good for my family.
This Is PIssing Me Off……I Have A Disabled 5 Year Old And This Is WhAt He Drinks In The Place Of Milk Because He Is Lactose Intolerant. I Spend Money On This Product Because I Believed It Was Healthy For Him. Every Body Scamming And Robbing People For There Money While They Are Making The World Sicker…..This Is Really bad
Totally bummed now. Thought I was doing healthy. Well Im not buying this any more.
I buy silk almond milk in my house only my whole family uses this milk. We don’t buy regular milk at ALL and we buy it by the case from Sams Club! I have a three year old and we make shakes etc for him with this brand. I am so ANGRY right now!
I tried the Silk PURE ALMOND milk and was not impressed. Now I see why!
I have bought these products for years. So disappointed to learn that stuff I have no clue what it is is really what the milk is made of. They need to pay and pay big. What a shame??
No wonder why I’ve always hated this product. Ick!
I guess I’ll have to stop buying this product from now on.
Its hard to trust anything or anyone at this point to try to live a healthier life. I hope they do sue the hell out of them, and people will stop buying their products. Your best bet, is to make your own almond milk!
this disgusts me! I’ve been buying almond milk for years now & before that it was soy. My kids love it. So now this is what I’ve been giving them?!?!? I hope they sue the pants off of them.
I know, I’m so disappointed at this smh. They made a ton of money from me!
Me too!! I can’t even tell you how many of these I had purchased!!