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Two moms have filed a class action lawsuit against Johnson & Johnson alleging it tricked consumers into believing its Aveeno baby wash products are all-natural when they actually contain numerous unnatural and synthetic chemicals.
Plaintiffs Rebecca Virgil and Heidi Langan allege in the class action lawsuit that the products Aveeno Baby Wash and Aveeno Baby Calming Comfort Bath falsely display the phrase “Natural Oat Formula” on the bottles, leading reasonable consumers to believe that the entire formula is comprised of natural ingredients.
Not only are the Aveeno baby wash products not “natural,” they also contain ingredients that can be carcinogenic to humans, the class action lawsuit alleges.
“Incredibly, Aveeno Calming Comfort Bath’s purportedly Natural Formula contains Quaternium 15, a preservative that works by slowly releasing formaldehyde, a known human carcinogen used for embalming and as a disinfectant,” the Aveeno baby wash class action lawsuit states. “Defendant’s false and misleading representations are particularly egregious because the Products are marketed for use on babies.”
Other chemicals in the Aveeno baby wash products include glycol distearate, which acts as a skin conditioning agent, and PEG 15 distearate, which is derived from stearic acid and is used as a surfactant, the class action lawsuit says.
Consumers were willing to pay more for the Aveeno baby wash products over comparable products that did not claim to be all-natural, which means they were economically injured by the alleged false advertising claims, the mothers say.
“Instead of receiving a natural formula product, the plaintiffs and the class received products in direct contradiction the defendant’s representations, which contained unnatural, synthetic ingredients,” the class action lawsuit states.
The Aveeno baby wash lawsuit is brought on behalf of everyone who purchased Aveeno Baby Wash and Aveeno Baby Calming Comfort Bath in the United States. It is seeking compensatory damages, punitive damages, restitution, injunctive relief and more for unjust enrichment and consumer fraud.
The Aveeno Natural Baby Wash Class Action Lawsuit case is Virgil et al. v. Johnson & Johnson Consumer Cos. Inc., Case No. 13-cv-00524, U.S. District Court for the District of New Jersey.
The plaintiffs are represented by Joseph J. DePalma and Katrina Carroll of Lite DePalma Greenberg LLC, Robert Izard and Jeffrey Nobel of Izard Nobel LLP and Michael A. Laux and Nicole A. Veno of the Law Office of Michael A. Laux.
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27 thoughts onAveeno ‘Natural’ Baby Wash Class Action Lawsuit
I have used this product too and have paid more for it than other brands. Companies cannot get with this! Send me more info as it becomes available please.
OMG! I’ve used this for years thinking it was all natural and my daughter also has been using it on my grandson who will be 3 yrs old since he was born thinking it was all natural . Where can we join this lawsuit? Besides who keeps the receipts for body wash from almost 3 yrs ago???? Hoping this has a really great settlement. This is terrible. I’d love to know where my daughter and I can file a claim?
Ive been using this for close to 10 years.. where do we file???
Been using the product where do I file. Ugh
WHERE DO I SIGN. I USED THIS FOR 3 YEARS… NO WONDER MY CHILDS ECZEMA WAS BAD!..
i would also like to know where to start a claim
I, too, have been using this product, and would like to know how or where to file.
I would like to know where to file or where to write to.
I use this product to this day and have been using it thinking it was all natural on my two youngest kids ages now 2 and 1. How do I file a claim as well.
I HAVE USED THIS SINCE MY DAUGHTER WAS A FEW MONTHS OLD..NOW SHE IS TWO. WHERE DO WE CLAIM?