7-Eleven Class Action Says Pure Alkaline Water is Misrepresented

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A New York man says 7-Eleven misrepresents its so-called line of Pure Alkaline Water, commanding a premium price – $2.49 for 20 ounces – for an inferior product.

According to the 7-Eleven Pure Alkaline Water class action lawsuit, the convenience store chain markets the bottled water as superior to non-alkalinized water.

The plaintiff says that the product’s packaging represents to consumers that the water inside should be able to provide hydration an a “more effective manner.”

However, the 7-Eleven alkaline water class action lawsuit alleges that the so-called alkalinized water is no better than non-alkalinized water and does not provide the health benefits advertised by the chain.

The 7-Eleven Pure Alkaline Water class action lawsuit alleges that the water, that comes in several different sizes, is held out as superior.

Plaintiff Jonathan Johnson points to several representations made on the product packaging, including “Pure. Refreshing. Balancing.” Additionally, the bottle claims that the water is “Ionically Charged” with a lightning bolt next to the words.

Further, alleges the 7-Eleven bottled water class action lawsuit, a pH scale is included on the bottles and they indicate that the water is 9.5+ pH.

These representations mislead consumers into thinking that consuming the alkalinized water will benefit them, according to the 7-Eleven class action.

The 7-Eleven Pure Alkaline Water class action lawsuit alleges that these claims are based on flawed science and are false and misleading.

“The studies purporting to substantiate defendant’s claims are poorly designed, incredible and represent the view of a minority of scientists,” claims the 7-Eleven water class action lawsuit.

The 7-Eleven Pure Alkaline Water class action lawsuit points out that the body naturally makes the food and drink consumed roughly the same pH level by the time it goes through the small intestine. What is of most importance, says the plaintiff, is the presence of electrolytes.

In fact, “global health organizations promote rehydration solutions which contain sodium and electrolytes to combat potentially fatal dehydration in developing countries,” contends the plaintiff in the 7-Eleven bottled water class action lawsuit.

Johnson alleges that he and other consumers paid a premium price for 7-Eleven’s Pure Alkaline Water products based off the alleged misrepresentations on the bottles.

The 7-Eleven water class action lawsuit seeks to represent a New York Class of consumers who purchased 7-Eleven Pure Alkaline Water products.

The 7-Eleven class action lawsuit accuses the convenience store chain of negligent misrepresentation, fraud, unjust enrichment, and for violations of New York business law.

In addition to damages, the 7-Eleven alkaline water class action lawsuit is seeking an injunction against the chain to require them to correct the packaging on the water bottles.

Johnson and the proposed Class are represented by Spencer Sheehan of Sheehan & Associates PC and Joshua Levin-Epstein of Levin-Epstein & Associates PC.

The 7-Eleven Pure Alkaline Water Class Action Lawsuit is Johnson v. 7-Eleven Inc., Case No. 1:18-cv-05351, in the U.S. District Court for the Eastern District of New York.