Adore Organic Cosmetics Class Action Settlement

A settlement has been proposed in a class action lawsuit alleging Universal Handicraft Inc. d/b/a “Deep Sea Cosmetics” d/b/a “Adore Organic Innovations” violated consumer protection and warranty laws by misrepresenting the anti-aging benefits of certain Adore Organic Innovation products marketed as containing a plant stem cell formula.

If you purchased an Adore Organic Innovation product marketed as containing a plant stem cell formula between Sept. 29, 2012 and April 13, 2018, you may be entitled to benefits from the class action settlement.

According to the Adore class action lawsuit, the defendants marketed their Adore Organic Innovation product line as having “the highest concentration of its proven Plant Stem Cell formula, combined with a blend of vitamins, essential oils, and organic plant extracts, to enable your skin’s own stem cells to renew and slow the aging process. It’s the most advanced breakthrough in anti-aging skin care today. And it’s yours exclusively to adore.”

Plaintiffs Lisa Mollicone and Millie Land challenge these representations, claiming that the plant stem cells contained in the Adore products are not exclusive and are actually a proprietary ingredient called PhytoCellTec that is available in other less expensive cosmetics.

Further, they claim that the manufacturer of PhytoCellTec has admitted that the ingredient is a patented liposomal preparation of apple stem cells, and that the company’s research director acknowledged that the anti-aging benefits of PhytoCellTec could not be confirmed in a clinical trial.

The defendants deny the allegations but agreed to settle the Adore Organic Innovations class action lawsuit to avoid the burden and risk of litigation.

The Adore class action settlement was preliminarily approved on April 3, 2018.

In addition to providing cash benefits and gift cards to eligible Class Members, the defendants have also agreed to remove the words “proven” and “breakthrough” and the phrase “most advanced anti-aging science available today” from the labeling, description and promotion of its products. It has also agreed that it will not state that the plant stem cell formula in the products contain “live” plant stem cells.

Class Members who would like to opt out of or object to the Adore class action settlement must do so no later than July 2, 2018.

Who’s Eligible

Class Members of the Adore plant stem cell products settlement include anyone in the United States who, between Sept. 29, 2012 and April 13, 2018, purchased one or more of the following Adore Organic Innovation products marketed as containing a plant stem cell formula:

• CELLMAX Redefining Facial Cream
• CELLMAX Elite Facial Serum
• CELLMAX Superior Supplement Facial Thermal Mask
• Essence Facial Detoxifying Cleansing Cream
• Essence Facial Toner
• Essence Facial Milk
• Essence Facial Cleanser
• Snow White Facial Brightening Cream
• Dreams Multi Active Night Cream
• Performer Sculpting Neck Serum
• Essence Facial Serum
• Essence Facial Hydrating Cream – normal to oily skin
• Essence Facial Hydrating Cream – normal to dry skin
• Advanced Firming Eye Cream
• Advanced Firming Eye Serum
• Skin Tightening Instant Face Lift
• Golden Touch Magnetic Facial Mask
• Essence Facial Collagen Mask
• Golden Touch 24k Techno-Dermis Facial Mask
• Nourishing Hand and Body Lotion — Original
• Nourishing Hand and Body Lotion — Blossom
• Nature — Intensive Body Butter
• Spirit — Calming Body Butter
• Spirit — Calming Body Peeling Scrub
• Nature — Intensive Body Peeling Scrub

Potential Award

$25 cash or up to $200 gift card.

Class Members who provide proof of purchase are entitled to receive either a cash payment of $25 or an electronic gift card valued at 50 percent of the price they paid for the eligible products, up to a maximum of $200.

Class Members who do not submit proof of purchase may file a claim to receive one $50 electronic gift card that can be used at www.AdoreCosmetics.com.

NOTE: The actual value of benefits may be reduced pro rata depending on the total number of timely and valid claims that are submitted.

Proof of Purchase

None required. However, Class Members who do not provide proof of purchase can file a claim to receive a $50 electronic gift card while Class Members who do submit proof of purchase may claim $25 in cash or a gift card valued at up to $200.

Claim Form

CLICK HERE TO FILE A CLAIM »

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

8/21/2018

Case Name

Lisa Mollicone and Millie Land v. Universal Handicraft Inc. d/b/a “Deep Sea Cosmetics” d/b/a “Adore Organic Innovations,” et al., Case No. 17-21468-CIV-RNS, in the U.S. District Court for the Southern District of Florida

Final Hearing

8/10/2018

UPDATE: The Adore Organic Cosmetics Class Action Settlement was granted final approval on August 14, 2018.  An appeal was filed, but was dismissed on October 25, 2018.  Let Top Class Actions know when you receive a check in the comments section below or on our Facebook page.

Settlement Website

www.PlantStemCellSettlement.com

Claims Administrator

Adore Class Action Settlement
c/o Classaura Class Action Administration
1718 Peachtree #1080
Atlanta, GA 30309
1-877-752-6801
contact@PlantStemCellSettlement.com

Class Counsel

Ronald A. Marron
LAW OFFICES OF RONALD A. MARRON

Defense Counsel

Susan J. Latham
Jeffrey D. Feldman
COZEN O’CONNOR