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Provide Commerce Inc. d/b/a ProFlowers has agreed to settle a class action lawsuit alleging it failed to disclose that some of its floral arrangements are delivered in a box.
If you purchased a floral arrangement from ProFlowers.com in California between July 1, 2009 and April 30, 2016, you may be entitled to benefits from the floral arrangements class action settlement.
The ProFlowers class action lawsuit was initially filed in July 2013 by plaintiffs Danny Sozzi and Brett Long. The plaintiffs took issue with ProFlowers.com’s allegedly misleading statements and omissions about the floral arrangements advertised for sale on the website.
According to the ProFlowers class action lawsuit, ProFlowers.com depicted fully-assembled floral arrangements but instead the flowers were “delivered as a do-it-yourself kit in a box requiring assembly by the recipient.” Sozzi and Long maintain the website infers that the floral arrangements will be delivered to the intended recipient in the same condition as depicted in the photographs of the floral arrangements posted on the website.
ProFlowers.com denies any wrongdoing and maintains it fully disclosed to consumers that certain floral arrangements are delivered in a box. However, it has agreed to settle the flower delivery class action lawsuit to avoid the burden, expense and distraction of ongoing litigation.
In addition to providing a gift code that can be used to make a purchase at ProFlowers.com, Provide Commerce has also agreed to make certain modifications to its disclosures about its flower delivery methods. Specifically, it will modify product descriptions to indicate that a floral arrangement will be shipped in “custom ProFlowers packaging and gift box” and provide a link to the FAQ page which provides further detail about the manner of shipment. The Calendar page will also indicate that flowers will be shipped in a ProFlowers.com gift box.
The deadline to opt out of or object to the ProFlowers.com class action settlement is June 26, 2017.
Who’s Eligible
Class Members include anyone who, according to Provide Commerce’s records, ordered and paid for a floral arrangement from Provide Commerce at any time between July 1, 2009 and April 30, 2016 and provided a California billing address at the time of purchase.
Potential Award
A $10 gift code that can be redeemed for a purchase at ProFlowers.com
Proof of Purchase
N/A
FAQs
Claim Form Deadline
N/A. There is no Claim Form available for this ProFlowers.com class action settlement. If the floral arrangement settlement receives final approval, benefits will automatically be distributed to eligible Class Members who have not opted out.
Case Name
Danny Sozzi, et al. v. Provide Commerce Inc. d/b/a ProFlowers, Case No. BC513925, in the California Superior Court for the County of Los Angeles
Final Hearing
8/14/2017
Settlement Website
www.FlowersSettlement.com
Claims Administrator
Sozzi v. Provide Commerce Inc.
c/o Heffler Claims Group
P.O. Box 59114
Philadelphia, PA 19102-9114
844-367-8805
Class Counsel
Paul Stevens
STEVENS LC
Raquel Flaherty
Sarah Hennessy
FLAHERTY HENNESSY LP
Mark Milstein
MILSTEIN JACKSON FAIRCHILD & WADE LLP
Defense Counsel
Christopher J. Lovrien
Jason C. Wright
JONES DAY
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22 thoughts onCalifornia ProFlowers Floral Arrangements Class Action Settlement
This slap-in-the-face class action outcome is insulting! Providing me with a $10 coupon code to use at the same company that screwed me over in the first place is wildly unjustifiable.
The requirement [to use this discount only at the abusive company] is incredibly perplexing. Why would this law firm ever think this was a “just” settlement?
A $10 coupon code for almost any other retailer would have been more appropriate.
And a $10 coupon code valid to use at a variety of places would have been both “fair and just.”
The flowers I ordered for this past Mother’s Day were not only delivered a day beyond the promised delivery date, but were not the flowers advertised AND did not come with any instructions for how the arrangement was supposed to go together, not even a picture. I received a refund for the delivery charge, since they did not honor their date, and then demanded a full refund for the flowers since they were clearly not what had been ordered. (Both colors and types of flowers were different from the picture on their website.) I received a full refund plus an offer for 20 percent off my next offer.
I’ll tell you what I told them: why would I want to spend MORE money on products from a company that clearly does not care to engage in truth-in-advertising? A $10 “inducement” to give even more money to such a company makes me look like a brainless schmuck if I were to exercise this “award.” This outcome of this case clearly fails, on many levels, and I hope it will be appealed or refiled.
I will NEVER buy anything ever again from ProFlowers or any of its affiliates.
I live in CA and pro flowers is the only company I used up to lately. Everything I sent or got was usually a disappointment! They never looked like the pictures did……ever! a few years back my brother sent me a orchid for my birthday and it was tiny, the smallest they come. when I looked up what he had ordered it showed it was a huge 3 stem orchid not a baby 1 stem. I called to complain and they sent another exactly the same. I called again and they sent the next size not the one he paid for. I finally just gave up!
Used one time and very unhappy with results.
Used then once .& Never again…very very unsatisfied….
I live in Ma and sent flowers for my mothers funeral in Calif. back on 10/16 when they arrived my family told me they were dead when they received them. it was bad enough that I could not be there but the flowers I sent to support my family and honor my mother were dead. I was so disappointed will never use them again. NOT COOL