Sarah Mirando  |  January 10, 2013

Category: Legal News

Top Class Actions’s website and social media posts use affiliate links. If you make a purchase using such links, we may receive a commission, but it will not result in any additional charges to you. Please review our Affiliate Link Disclosure for more information.

Follow us on Twitter and Facebook for the latest Class Action Lawsuit Settlement News!

 

Second Avon Anew Class Action Lawsuit Filed

By Sarah Pierce

 

Avon Anew Reversalist Avon Products Inc. has been hit with a second class action lawsuit alleging it makes false marketing claims and misleading scientific references about its Anew skin care line, which “do not, and cannot, provide the results promised.”

Plaintiff Jade Barrett alleges in the Avon Anew class action lawsuit that she was tricked into buying the so-called anti-aging beauty products based on deceptive advertising messages guaranteeing a visible reduction in wrinkles and other signs of aging. Avon purports to back up these claims by referencing clinical trials and consumer perception studies, but Avon designs the “tests” in order to support promised results, the class action lawsuit says.

“The only reason a consumer would purchase the Anew products sold by Avon over lower-priced moisturizers, which are readily available, is to obtain the unique results that Avon promises,” Barrett says in the Avon Anew class action lawsuit.

“Avon’s marketing pitch is the same as that of the quintessential snake-oil salesman — Avon dupes consumers with false and misleading promises of results it knows it cannot deliver, and does so with one goal in mind — reaping enormous profits.”

Further propagating the alleged deceptive marketing scheme is the fact that Avon publishes digitally enhanced photos in its ads of celebrity spokeswomen under the guise that they benefited from the anti-aging products.

In addition, “Avon has a short product cycle, releasing new products every few years based upon some new ‘research’ or purported new ingredient. Avon does this in order to…. keep driving sales and profits that would otherwise stagnate once consumers used the products and realized they do not perform as promised,” the Avon Anew class action lawsuit states.

“This scheme is evidenced by the fact that Avon discontinues sales and production of its older products once new products are introduced to the market, despite the fact that the claims made on the discontinued products are seemingly amazing scientific breakthroughs.”

The latest Avon Anew class action lawsuit is seeking to represent a proposed class of all consumers that purchased at least one of the 13 beauty products from Avon’s Anew collection mentioned in the complaint. It is seeking restitution, damages and more for alleged breach of warranty, consumer fraud and unjust enrichment.

A separate Avon Anew class action lawsuit was filed in October 2012 raising the same allegations.

The latest Avon Renew False Advertising Class Action Lawsuit case is Jade Barrett v. Avon Products Inc., Case No. 1:13-cv-00150, U.S. District Court for the Southern District of New York.

Barrett is represented by Carella Byrne Cecchi Olstein Brody & Agnello PC, Grant & Eisenhoffer PA and Gardy & Notis LLP, among others.

 

We tell you about cash you can claim EVERY WEEK! Sign up for our free newsletter.

 

Updated January 10th, 2013

 

All class action and lawsuit news updates are listed in the Lawsuit News section of Top Class Actions

LEGAL INFORMATION IS NOT LEGAL ADVICE
Top Class Actions Legal Statement
©2008 – 2013 Top Class Actions® LLC
Various Trademarks held by their respective owners

7 thoughts onSecond Avon Anew Class Action Lawsuit Filed

  1. cynthia whidbee says:

    add me

  2. Christina Bentley says:

    I bought this stuff off and on for years. Thinking there must have been something wrong with my skin as to why I saw no results. I tried selling Avon for a short time. No one helped me get started as stated when I paid my $10 sign up fee. Avon is a corrupt company. I would like to get involved with a claim please.

  3. Donna Italiano says:

    I sold Avon for years and used and sold the Anew products
    Please contract me

  4. Sonia says:

    Avon clearly states that if you don’t get the results as promised you get a full refund. I’ve tried the Anew Absolute Even and I see the results.

  5. Chriss H. says:

    It is not just Avon, but all of the skin care companies. I have been a Cosmetologist since 1976, and these same claims of repair, reverse, anti-sagging skin and prevention have been claimed by all product lines. However today the advertising saturation is more like a mind virus and we all get hypnotized into believing what we want to become and then buy it.

  6. mislilwolfz says:

    I purchased Anew products for older women. My skin is the same tone as when I started using it.

  7. Munsell Norwood says:

    I have purchased Anew product for women over age 50 and I have see no visible difference in My over all skins appearance or texture.

Leave a Reply

Your email address will not be published. By submitting your comment and contact information, you agree to receive marketing emails from Top Class Actions regarding this and/or similar lawsuits or settlements, and/or to be contacted by an attorney or law firm to discuss the details of your potential case at no charge to you if you qualify. Required fields are marked *

Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.