Top Homeopathic Remedy Maker NatraBio Hit With False Advertising Class Action

A nationwide class of homeopathic medicine customers filed a class action lawsuit against Nutraceutical Corporation, alleging that the supplement giant knowingly misleads consumers about the efficacy of its NatraBio® line of homeopathic remedy products.

The homeopathic medicine class action lawsuit, filed by attorney Ronald A. Marron on behalf of plaintiffs Cynthia Hammock, Sherry Bentley and Linda Love, alleges that the NatraBio® homeopathic remedy products, including many popular cold and flu remedies for children, contain hyper-diluted ingredients that are incapable of providing the advertised symptom relief.

“By misrepresenting the efficacy of these cold and flu products, Nutraceutical and other homeopathic drug manufacturers have effectively tricked millions of consumers into purchasing what are essentially sugar pills,” Marron said about the class action lawsuit.

The 65-page complaint filed on Sept. 15 in a California federal court alleges that Nutraceutical and two of its subsidiaries knowingly misleads consumers about the NatraBio® products.

“As a matter of established scientific principle, the NatraBio products cannot possibly be inherently effective at providing relief for any type of symptoms in any human being,” the homeopathic medicine class action lawsuit says. “They work no better than a placebo.”

The nationwide homeopathic remedies class action seeks to deliver reimbursement to consumers who would not have purchased these homeopathic remedy products had they been aware of the truth about the dilution levels of the ingredients, and it also seeks injunctive relief requiring Nutraceutical to end its deceptive marketing.

The NatraBio® homeopathic remedies at issue in this class action lawsuit include Smoking Withdrawal, Leg Cramps, Restless Legs, Cold and Sinus Nasal Spray, Allergy and Sinus, Children’s Cold and Flu, and Flu Relief Spray.

The homoeopathic medicine class action lawsuit accuses Nutraceutical of fraud and violations of the California Unfair Competition Law, Consumers Legal Remedies Act and False Advertising Law.

This homeopathic remedies class action lawsuit comes on the heels of several other class actions accusing homoeopathic remedy makers of consumer fraud.

For example, the case against Standard Homeopathic Company, the maker of the popular Hyland’s brand remedies, concluded a false advertising trial in Los Angeles on Thursday.

On Friday, the jury cleared Standard Homeopathic of breach of warranty charges and allegations that it had violated California’s Consumer Legal Remedies Act.

The court will decide if the Hyland homeopathic medicine maker violated the Unfair Competition Law and False Advertising Law.

Similarly, class action lawsuits are pending against Nature’s Way, makers of the Alpha CF, Boericke & Tafel (B&T) and Umcka brands of homeopathic remedies.

Hyland’s CEO Jay Borneman admitted under oath that his company does not routinely subject the Hyland’s products to clinical trials for efficacy before they are sold to consumers throughout the country.

“Many homeopathic drug manufacturers have failed to uphold their responsibilities to consumers by ensuring that they are placing effective products on the market,” Marron said.

“When parents buy cold or flu remedies for the family, they expect these products to actually provide the advertised symptom relief,” he added.

Individuals who have purchased NatraBio®, or other homeopathic drug products, such Nature’s Way, Umcka, B&T, or Alpha CF, may contact the Law Offices of Ronald A.  Marron by submitting their information via the class action investigation.

The plaintiffs are represented by Ronald Marron.

Counsel information for the defendants is not yet available.

The NatraBio Homeopathic Remedy Class Action Lawsuit is Cynthia Hammock et al. v. Nutramarks Inc. et al., Case No. 3:15-cv-02056, in the U.S. District Court for the Southern District of California.

UPDATE: On Sept. 13, 2016, a California federal judge tossed two of nine claims in a proposed class action lawsuit alleging Nutraceutical falsely advertises its homeopathic supplements.

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