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Skinnygirl Margarita Class Action Lawsuit
By Kimberly Mirando
Following the news that Whole Foods removed Bethenny Frankel’s Skinnygirl Margarita from their shelves because it contains a possibly carcinogenic preservative called sodium benzoate, a California woman has filed a class action lawsuit against the beverage makers for deceptively advertising the beverage as “all natural.”
Plaintiff Reneta Bonar is suing Beam Global Spirits & Wine, the makers of Skinnygirl Margarita, for falsely advertising that the alcoholic beverage is “All Natural,” “Uses All Natural Ingredients,” and “Contains No Preservatives” on the bottle’s label.
“Nowhere on the label does Beam indicate that the spirits contain preservatives, including but not limited to sodium benzoate,” states the Skinnygirl Margarita class action lawsuit. “Beam’s advertising and marketing campaign is designed to cause consumers to buy ‘Skinnygirl’ brand spirits as a result of this deceptive message, and Beam has succeeded. The purported ‘Skinnygirl brand spirit is anything but All Natural and if fact nothing more than regular spirits. This is evidenced by Whole Foods recent decision to pull the brand from its shelves for not being all natural as advertised.”
The Skinnygirl class action lawsuit is brought on behalf of all persons who purchased Beam’s “Skinnygirl” brand spirits until the date notice is disseminated. It is asking for damages and restitution for Class Members and that Beam engage in a corrective advertising campaign.
A copy of the Skinnygirl Margarita Class Action Lawsuit can be read here.
The case is Reneta Bonar v. Beam Global Spirits & Wine, Inc., United States District Court, Southern Division of California.
Updated September 8th, 2011
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3 thoughts onSkinnygirl Margarita Class Action Lawsuit
I purchased Skinny Girl while dieting however have found it was not natural products used
This is so funny, My husband brought me this Skinnygirl Margarita, because I was on a diet. Didn’t taste like it was all natural to me. I better save the bottle may have to show proof.
Any news on the Skinny Girl Margarita suit?
Thank you.