A website has been established that informs Class Members of their rights under a Facebook class action, in which advertisers claimed that Facebook misrepresented the length of time users spent watching video advertisements.
Though the website is live, the settlement is not accepting claims at this time. A judge has yet to approve the settlement deal. Top Class Actions will provide information on how to file a claim as soon as the details are available.
Until then, viewers interested in updates to the Facebook ad class action settlement can sign up for email notifications when information is updated by creating a free Top Class Actions account and clicking “Follow Article” at the top of the post.
According to the website, Facebook has agreed to pay $40 million to settle the ad class action claims.
Class Members include all advertisers who purchased video advertising on Facebook or a Facebook-owned platform from Feb. 12, 2015 to Sept. 23, 2016.
Of the settlement deal, attorneys for the Class have requested up to $12 million in fees and up to $800,000 in reimbursements. Class Representatives will receive up to a total of $25,000 in awards for their role in the Facebook ad class action lawsuit. The remaining $26 million in funds will be divided amongst the Class Members.
The social media giant has not admitted to any liability in the Facebook ad video class action lawsuit, but has agreed to settle the claims to avoid the continued costs of litigation. Facebook argues that if the facebook class action lawsuit had gone to trial, Class Members would receive no damages because the allegedly unlawful conduct did not cause damages.
In contrast, the Facebook advertisers argue that they could have recovered between $100 and $200 million if their claims had gone to trial. The website notes that, in either case, continuing to litigate would likely take several more years.
The website goes on to explain that Facebook advertisers have several options and notes that all Class Members’ rights are affected whether they act or do nothing.
Class Members have the option to object or exclude themselves by writing to the court no later than Feb. 12, 2020. Class Members are also allowed to attend the fairness hearing on March 20, 2020.
Those who do nothing will receive a payment if the settlement is approved, but will give up their rights to pursue independent litigation.
Have you advertised through Facebook platforms? Tell us about your experience in the comments below.
Class Members are represented by Eric H. Gibbs, David Stein, and Aaron Blumenthal of Gibbs Law Group LLC; Andrew N. Friedman, Geoffrey Graber, Michael Eisenkraft, and Eric Kafka of Cohen Milstein Sellers & Toll PLLC; Robert T. Eglet, Erica D. Entsminger, and Artemus W. Ham of Eglet Adams; Aisha Christian; Charles Reichmann of the Law Offices of Charles Reichmann; and Joseph A. Motta of Rueb & Motta.
The Facebook Ad Class Action Lawsuit is LLE One LLC, et al. v. Facebook Inc., Case No. 4:16-cv-06232-JSW, in the U.S. District Court for the Northern District of California.
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