Persil detergent class action overview:
- Who: Henkel Corp. is facing a class action lawsuit related to its Persil laundry detergent from plaintiff Miquel Ochoa-Cornman.
- Why: Henkel is accused of falsely claiming that the liquid laundry detergent will complete 64 loads.
- Where: The Persil detergent class action lawsuit was filed in Missouri state court in St. Louis County.
Henkel Corp. is facing a class action lawsuit related to false advertising claiming that it shorts customers on the 64-load claim on the front of the front of 100-fluid-ounce containers of Persil laundry detergent.
The Persil detergent package claims it can finish 64 loads but the fine print on the back of the container says that Line 1 on the cap is for “regular” loads and Line 2 is for “heavily soiled or large loads” according to the Persil class action.
“Because a laundry washing machine cannot be filled beyond full capacity, ‘large’ loads, as the product employs the term, must mean full loads of laundry (what consumers expect),” the class action says. “That being the case, it logically follows that a ‘medium’ load is something less than a full load of laundry.”
That means that customers would need 160 fluid ounces of Persil detergent to wash 64 large loads of laundry, the lawsuit claims.
Containers give 40% less Persil detergent than expected, class action lawsuit claims
The size of the container and expectation of medium loads compared to full loads means that customers get 40% less Persil detergent than they expect, the lawsuit claims.
Plaintiff Miquel Ochoa-Cornman is asking for a nationwide and Missouri subclass to be recognized and the court award compensatory damages, restitution, punitive damages and attorneys’ fees related to the Persil detergent class action.
A number of complaints were filed earlier this year against laundry detergent makers over claims revolving around false advertising and chemical-related issues, including one from an immunocompromised 5-year-old girl who died after coming in contact with The Laundress products that would end up being recalled over concerns they were contaminated with bacteria.
Have you purchased Persil detergent? Let us know in the comments.
The plaintiff is represented by Daniel F. Harvath of Harvath Law Group LLC.
The Persil class action lawsuit is Ochoa-Cornman v. Henkel Corp., et al., Case No. 4:23-cv-01439-PLC, in the Circuit Court for St. Louis County Missouri State Court.
Don’t Miss Out!
Check out our list of Class Action Lawsuits and Class Action Settlements you may qualify to join!
Read About More Class Action Lawsuits & Class Action Settlements:
- HSN to pay $16M for failing to report steamer defect
- Reynolds Wrap foil class action claims product falsely advertised as made in US
- At Home class action claims retailer falsely advertises thread count of Luxury Sheets
- Colgate class action claims company falsely advertises recyclable toothpaste tubes
46 thoughts onPersil class action alleges detergent falsely advertises 64 loads
Yes I have bought the biggest Persia detergent and no it doesn’t last long and it’s way to expensive
Always use Persil never paid attention but did notice that it was getting empty before 64 loads and I do one load of laundry twice a month
I have been buying large size bottles from BJ’s for many years and I accused my friend who was living with me for using way to much laundry detergent ( Persil ) anf he swore to me that he didn’t now I believe him and would like to be added to the list
I have bought persil for years and still have an abundance supply.. ADD ME
I have used Persia detergent for a few years.
Please add me
I have used this for the last 5 years.
I’ve been using Persil for years, I’m still using it now..
Please add me.
We used this for years! And to think we were duped! Paying more and getting way less! Talk about scam!
Where do I sign up?
This is the only thing I use- did we miss the deadline already ? I didn’t see any option to submit the claim
I have purchased Persil laundry detergent!