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Arm & Hammer class action lawsuit overview:
- Who: Plaintiff Yuzi Hong filed a class action lawsuit against Church & Dwight Co. Inc.
- Why: Hong claims Church & Dwight makes false and misleading claims that Arm & Hammer laundry detergent can do twice as many loads as another version of the product.
- Where: The class action lawsuit was filed in New York federal court.
Church & Dwight Co. Inc. misrepresents Arm & Hammer laundry detergent as being able to do “2X more loads” than other versions of the detergent, according to a false advertising class action lawsuit.
Plaintiff Yuzi Hong takes issue with the “2X more loads” claim on 144.5 oz containers of Arm & Hammer laundry detergent, which suggests that the product can do more than twice as many loads of laundry as the 67.5 oz version of the laundry detergent.
Arm & Hammer class action says consumers actually expect 3x the original number of loads
Hong cites a formula that has been confirmed by a journalist who reportedly studies how the public understands algebraic formulas. While “twice as much” or “double the amount” would suggest twice as much as the original amount, “2X more loads” suggests X plus 2X for a total of 3X the original amount.
Therefore, Hong says consumers who see the “2X more loads” label on the Arm & Hammer laundry detergent would expect it to do about three times as many loads as the 67.5 oz product.
The 144.5 oz laundry detergent product reportedly states that it can do 107 loads of laundry and the 67.5 oz product can do 50 loads. Hong says the “2X More Loads” label is false advertising because 107 is not two times more than 50.
“To provide consumers with enough detergent to do “2X more” loads than what the 67.5 oz version could do, the Product would need to contain 202.5 oz, which is 58 oz. more than 144.5 oz,” the Arm & Hammer class action lawsuit asserts.
Hong says she would have paid less for the laundry detergent or would not have purchased it at all, had she known the product was misrepresented. She filed the Arm & Hammer class action lawsuit on behalf of herself and a proposed class of consumers in New York and several other states who purchased the allegedly mislabeled laundry detergent.
Church & Dwight has previously faced an Arm & Hammer class action lawsuit alleging its liquid laundry detergent containers were underfilled and contained 14% empty space.
Do you think the “2X more loads” claim on the Arm & Hammer laundry detergent is misleading? Join the discussion in the comments below!
Hong is represented by Spencer Sheehan of Sheehan & Associates and James Chung of the Law Office of James Chung.
The Arm & Hammer Class Action Lawsuit is Yuzi Hong v. Church & Dwight Co. Inc., Case No. 1:22-cv-03459-ENV-RML, in the U.S. District Court for the Eastern District of New York.
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2,446 thoughts onArm & Hammer class action claims laundry detergent’s ‘2X more loads’ claims false, misleading
Please add me I use arm and hammer every day
I used this soap for years never knew
Have used for years
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Ad me
Add me please. Use daily
Been using this for years
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Use this every other day
We use this detergent on a regular
Please notify me when we have to fill out a claim form. This is one of the detergents I have been using.
Thank you.
I have always used Arm and Hammer Products for my laundry!