Kind class action alleges granola falsely advertised as high in fiber

Kind granola class action overview: 

• Who: A granola consumer sued Kind.
• Why: The plaintiff says the company’s granola is falsely marketed as being a high source of fiber.
• Where: The Kind granola class action was filed in a New York federal court.

Kind falsely markets its granola as being a high source of fiber, a new class action lawsuit alleges.

Plaintiff Aimen Halim filed the lawsuit against Kind LLC on Dec. 30 in a New York federal court, alleging violations of state and federal consumer laws.

According to the lawsuit, Kind makes and sells bags of granola in various flavors promoted as “high in fiber.” 

Where a food is described as high in fiber, it must contain 20% or more of the recommended daily intake, the granola class action states.

“However, based on the Product’s correct serving size of 30 grams, it is not high in fiber because the four grams of fiber shown in the ‘Snack’ column is only fourteen percent of the percent daily volume,” the lawsuit alleges.

Amount of fiber depends on how much granola eaten, Kind class action states

If eaten as a cereal with a serving size of 65 grams, the product contains the required 20% or more of recommended daily fiber intake, the Kind granola lawsuit states.

However, Halim alleges, the granola is not sold as a cereal, but as a snack. 

“As a result of the false and misleading representations, the Product is sold at a premium price, 5.99 for 312 g, excluding tax and sales,” the class action says.

Halim seeks to represent an Illinois and New York class of consumers who purchased Kind granola. She also seeks to represent a consumer fraud multistate class of consumers from South Dakota, Wyoming, Idaho, Alaska, Iowa, Mississippi, Arkansas, South Carolina and Utah.

She sued under state consumer laws and for breach of warranty, fraud and unjust enrichment. The plaintiff seeks certification of the class action, damages, fees, costs and a jury trial.

In other Kind news, a federal judge decertified and dismissed claims the company mislabeled its snack bars as “all natural.”

Did you buy Kind granola thinking it was a high source of fiber? Let us know your thoughts in the comments! 

The plaintiff is represented by Spencer Sheehan of Sheehan & Associates PC. 

The Kind class action lawsuit is Aimen Halim, et al. v. Kind LLC, Case No. 1:22-cv-10979, in the U.S. District Court for the Southern District of Manhattan. 

Read About More Class Action Lawsuits & Class Action Settlements:

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