Arby’s class action alleges advertisements overstate amount of meat in sandwiches

Arby’s advertisements class action lawsuit overview:

• Who: Plaintiff Joseph Alongis filed a class action lawsuit against Arby’s Restaurant Group.
• Why: The restaurant chain allegedly misrepresents the amount and quality of Arby’s meat contained in some of its sandwiches.
• Where: The Arby’s class action lawsuit was filed in New York federal court.

Arby’s Restaurant Group misrepresents the amount of meat contained in some of its products, a new class action alleges.

Plaintiff Joseph Alongis says he viewed Arby’s advertisements on its menu ordering boards prior to ordering Double Beef ‘N Cheddar and Smokehouse Brisket sandwiches. He says he expected the sandwiches he ordered to contain the same amount of meat as portrayed in the menu board images of the sandwiches.

Instead, Alongis says the sandwiches contained about half the amount of Arby’s meat than he expected. He also says the roast beef in the Double Beef ‘N Cheddar sandwich was not rare as portrayed in the Arby’s advertisements.

The Arby’s class action lawsuit was filed Sept. 5 in New York federal court.

Arby’s class action says restaurant takes deceptive photos of sandwiches to make them appear larger

Alongis claims that the Arby’s advertisements are deceptive because the company prepares for photoshoots by placing all of the Arby’s meat at the front of the sandwich and positioning it with props to make it look much larger than it is in reality.

Had he known that the sandwiches he ordered would contain only half the advertised amount of meat and that the Double Beef ‘N Cheddar sandwich would not contain rare roast beef, Alongis would not have purchased the sandwiches or would not have paid as much for them, the Arby’s class action lawsuit claims.

Alongis filed the Arby’s class action lawsuit on behalf of himself and others who purchased an Arby’s Classic Roast Beef, Double Roast Beef, Half Pound Roast Beef, Classic Beef ‘N Cheddar, Double Beef ‘N Cheddar, Half Pound Beef ‘N Cheddar or Smokehouse Brisket menu item from an Arby’s restaurant in New York since Sept. 5, 2020.

The Arby’s advertisements lawsuit asserts claims for violations of the New York Deceptive Acts and Practices Act, breach of contract and unjust enrichment.

Arby’s is not the first fast food chain to face allegations it misrepresents the amount of ingredients contained in its menu items. Taco Bell and Burger King have recently been hit with false advertising class action lawsuits that allege they misrepresent the amount of beef and other ingredients contained in some of their products.

What do you think of the allegations Arby’s beef quality and content is misrepresented on the menu? Join the discussion in the comments.

The plaintiff is represented by James Kelley of The Law Office of James C. Kelley and Anthony J. Russo Jr. PA d/b/a The Russo Firm.

The Arby’s meat advertisements class action lawsuit is Joseph Alongis v. Arby’s Restaurant Group Inc., Case No. 2:23-cv-06593, in the U.S. District Court for the Eastern District of New York.

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