A new General Mills class action lawsuit accuses the food manufacturer of false advertising with products under their owned Cascadian Farm brand.
The General Mills class action lawsuit says consumers are misled into believing that Cascadian Farm products are from regional farms and particular locations.
However, according to the General Mills class action lawsuit, the products are sourced from large industrial farms all over the country and world.
The Cascadian Farm class action lawsuit contends that certain properties are owned and maintained by General Mills within Washington state to further mislead consumers about the production of food items sold under their branding.
The General Mills class action lawsuit reeks judgment against the defendant to pay premium price damages to consumers who purchased Cascadian Farm products, an injunction stopping the sale of Cascadian Farm products, an injunction prohibiting General Mills from using similarly confusing, deceptive, or misleading marketing materials related to their claims about where their food products come from.
The consumers in the General Mills class action lawsuit also seek punitive or statutory damages and costs and fees associated with the litigation process.
The Cascadian Farm class action lawsuit claims that multiple products under the Cascadian Farm brand are misleading including: Harvest Berries, Cherry Berry Blend, Mango Strawberry Blend, Raspberries, Blackberries, and Mango Chunks among others.
The plaintiffs in this General Mills class action lawsuit allege that the defendant is responsible for misleading and confusing advertising that tricks consumers into believe they are buying products with foods sourced from the Skagit Valley in Washington or elsewhere near the Cascades.
The Cascadian Farm class action lawsuit states that the company purposefully charges a premium for these products because consumers are led to believe that a home farm in the Cascades region of Washington is the primary place where the fruits and vegetables are grown.
However, the plaintiffs state that while the defendant markets their products as coming from a small farm located in Skagit Valley that the food items are actually sourced from big industrial farms across the U.S. and in other countries.
Many of these products have a graphic on the exterior label stating “Visit our Home Farm in Skagit Valley, WA, Since 1972.”
The plaintiffs in the General Mills class action state that this is misleading to buyers who are willing to pay a premium in exchange for knowing where their food comes from.
According to the General Mills class action lawsuit, consumers use details like the brand name and package graphic to make a decision to purchase, but that this is done under false pretenses since the food inside the package comes from other big farms rather than a farm in the Skagit Valley.
The plaintiffs in the proposed General Mills class action lawsuit are represented by Stephen M. Raab of Gutride Safier LLP.
The General Mills Cascadian Farms Class Action Lawsuit is Bruch Reed, et al. v. General Mills Inc., et al., Case No. 2:19-cv-00005-JCC, in the U.S. District Court for the Western District of Washington at Seattle.
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