A customer has filed a class action lawsuit against L’Oreal over claims that the company’s liquid cosmetics come in bottles that have defective pumps, which prevents them from accessing all of the product that they purchased.
The L’Oreal defective cosmetic pump class action lawsuit was filed by Renee Young and Roxane Tierney who say they both purchased L’Oreal’s products.
The plaintiffs claim that they both discovered that the purchased products could not be entirely dispensed from the bottle due to defective pumps.
According to Young and Tierney, had they known that the products were defective, they would not have purchased them.
The customers also say that, because of this experience, they will not purchase the products again in the future.
The L’Oreal class action claims that at least four products possess the defective pumps, including two liquid foundations, the “Visible Lift Serum Absolute,” marketed under the L’Oreal brand, and the “Superstay Better Skin Skin-Transforming Foundation” marketed under the Maybelline brand.
The plaintiffs allege that the other two products that possess the defective pumps are the “Age Perfect Eye Renewal Eye Cream” and the “Revitalift Bright Reveal Brightening Day Moisturizer,” which are both marketed under the L’Oreal brand.
According to the customers, L’Oreal sells cosmetics in small, glass bottles with pumps that dispense the products. However, these pumps reportedly prevent customers from accessing between 43 and 81 percent of the product in the bottle.
Because L’Oreal’s products allegedly cost around $15 each, this means that, on average, a consumer wastes around $7 on product that they cannot access.
The L’Oreal pump defect class action lawsuit says that there is no reasonable way for a consumer to access the product in the bottle, other than through the pump because the pump is not designed to be removed. Allegedly, consumers would have to pry open the container with a device such as a knife, exposing themselves to injury.
If a consumer did manage to get the bottle open, it would be difficult for a consumer to tell how much product was left, according to the plaintiffs. The design and weight of the glass bottle also make it hard to discern how much product is really left, says the L’Oreal class action lawsuit.
The L’Oreal cosmetic bottle class action lawsuit claims that L’Oreal is or should be aware of the defect because many consumers have left product reviews noting that the pump makes large amounts of the cosmetics inaccessible.
Young and Tierney say that there is no justification for why L’Oreal should continue to use the defective pumps because there is a range of packaging options available that would not have the same problem.
The customers note that screw-off lids, airless pumps, or squeeze tubes would solve the problem, but L’Oreal elected to not use any of these more-effective packaging options.
This is not the first time that L’Oreal has faced claims of this nature — in 2018, customers filed another class action lawsuit over this issue.
Have you had problems with the pump on your L’Oreal cosmetics? Share your experiences in the comment section below.
Young and Tierney are represented by Laurence D. King, Matthew B. George, and Mario M. Choi of Kaplan Fox & Kilsheimer LLP; Karen E. Snyder and Paul D. Snyder of Snyder Law Firm LLC; and Matt Dameron and Amy R. Jackson of Williams Dirks Dameron LLC.
The L’Oreal Pump Defect Class Action Lawsuit is Young, et al. v. L’Oreal USA Inc., Case No. 3:20-cv-00944-JSC, in the U.S. District Court for the Northern District of California.
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