Dove Class Action Says ‘Invisible’ Dry Spray Leaves White Marks

A customer has filed a class action lawsuit claiming that Dove’s line of “Invisible” antiperspirant sprays leave white marks, contrary to advertisements. 

The Dove invisible dry spray class action lawsuit was filed by Carla Been who says Unilever financially injures customers through this misrepresentation, because had customers known that the product did indeed leave white marks, they would not have purchased it or would not have paid as much for it.

According to the Dove spray class action lawsuit, Dove makes an original line of antiperspirant spray, that is not labeled as invisible. Allegedly, the original line and the “Invisible” line are actually the exact same product.

Been notes that the two lines of antiperspirants contain the same active ingredient, aluminum chlorohydrate, and the ingredient is present in the same concentration in the two products.

The Dove class action claims that aluminum chlorohydrate is the ingredient that causes white marks. She says simple testing of the product revealed that it left white marks on clothing despite Unilever’s claims that the product is “proven to leave no white marks on 100 colors of clothing.”

The plaintiff says that while the Invisible product lines “might in fact cause less white marks than the ‘normal’ non-‘Invisible’ ‘dryspray’ antiperspirant spray and/or other antiperspirants on the market, it is irrefutable that the Product will inevitably lead and contribute to more white marks on clothing.”

The Dove invisible dry spray class action lawsuit claims that Unilever knew or should have known that the Invisible line of dry sprays leaves white marks on clothing. Allegedly, the company misrepresented the products in an attempt to entice customers into purchasing it.

According to the Dove deodorant class action lawsuit, Dove knew that customers would gravitate toward deodorants and antiperspirants that they believed would not leave white marks, and exploited this preference in the interest of their profits.

Been seeks to represent a nationwide Class of customers who purchased Dove Invisible Dry Spray products. She also seeks to represent a Class of Missouri customers who purchased the same, in addition to or instead of her proposed nationwide Class.

Did you find white marks on your clothing after using Dove Invisible Dry Spray? Share your story with us in the comments below.

The Dove class action lawsuit was recently removed from state to federal court.

Been is represented by Daniel F. Harvath of Harvath Law Group LLC.

The Dove Dry Spay White Mark Class Action Lawsuit is Carla Been v. Conopco Inc. d/b/a Unilever, Case No. 4:19-cv-02704, in the U.S. District Court for the Eastern District of Missouri.

Read More Lawsuit & Settlement News:

Degree Class Action Says DrySpray Doesn’t Reduce White Marks or Yellow Stains

New York City Students and Residents Face Risk of 9/11 Cancer

Speed Stick Class Action Says Stainguard Doesn’t Work

The Risk of Asbestos Exposure and Diseases Caused by Asbestos in NYC