Justice class action alleges company deceives customers with falsely advertises discounted prices

Justice class action lawsuit overview:

• Who: Plaintiff Trisha Teperson has filed a class action lawsuit against the owner of the Justice girls’ apparel website.
• Why: Products on the website are allegedly listed at false “original” Justice prices to dupe consumers into thinking they are getting a bargain.
• Where: The Justice class action lawsuit was filed in California federal court.

Justice, a girls’ apparel and accessories retailer, advertises fake “original” prices to dupe consumers into believing the products are sold at a discount, according to a class action lawsuit filed on Feb. 16.

Plaintiff Trisha Teperson says she purchased a pajama set from the Justice website after observing the set was offered at $26.99, a hefty discount from the purported “original” price of $46.

Because she felt that the discounted price would not last, Teperson says she decided to purchase the product and believed she was getting a significant bargain.

“However, this product was never offered for sale at the original price” indicated on the website, “and certainly not within the 90 days preceding plaintiff’s purchase,” the Justice class action lawsuit alleges.

Justice class action says false reference pricing harms consumers

False reference pricing refers to a situation in which a seller lists a false “original” price for a product and purports to offer the product at a substantially lower price. Fake sale pricing has the effect of duping consumers into thinking they are receiving a bargain, the Justice prices class action explains.

Fake sale pricing schemes artificially inflate the true market price for products, increasing consumers’ internal reference price that they attach to the products, Teperson says.

“Consequently, false reference pricing schemes enable retailers … to sell products above their true market price and value—and consumers are left to pay the price,” according to the Justice class action lawsuit.

Teperson filed the Justice class action lawsuit on behalf of herself and a proposed class of other consumers who purchased products at discounts from the advertised reference price and who have not received a refund or credit for their purchase.

The Justice class action lawsuit asserts claims for violations of California’s Unfair Competition Laws, California’s False Advertising Laws, and the California Consumer Legal Remedies Act.

Justice prices are not the only alleged fake pricing scheme to be targeted by a class action lawsuit. Recently, Boohoo, BoohooMAN, PrettyLittleThing, and Nasty Gal agreed to settle a fake sale pricing class action lawsuit for $4.75 million.

What do you think about the allegations that original Justice prices listed on the website are fictitious? Join the discussion in the comments!

Teperson is represented by Todd D. Carpenter and Scott G. Braden of Lynch Carpenter LLP.

The Justice prices class action lawsuit is Trisha Teperson v. Nogin Inc., et al., Case No. 8:23-cv-00281, in the U.S. District Court for the Central District of California.

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