Consumers Can Begin Submitting Claim Forms in Old Navy Settlement

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Old Navy False Sale Class Action Overview: 

• Who: Old Navy has reached a settlement in a class action lawsuit. 
• Why: The lawsuit alleged the clothing retailer uses false reference prices to advertise deceiving “sale” prices.
• Where: The settlement affects consumers nationwide who made an in-store or online purchase from Old Navy and/or Old Navy Outlet Stores, excluding purchases made while in Missouri, between Nov. 12, 2015 and Dec. 2, 2021.

Consumers may now submit their claim forms in a settlement resolving class action claims that Old Navy LLC, Old Navy Apparel LLC, Old Navy Holdings LLC, GPS Services LLC, and The Gap Inc. used false reference prices to advertise deceiving “sale” prices.

Those who have made an in-store or online purchase from Old Navy and/or Old Navy Outlet Stores, excluding purchases made while in Missouri, between Nov. 12, 2015, and Dec. 2, 2021, and have not received a refund or credit for their purchases, may be eligible to receive one or more $5 Settlement Purchase Certificate(s) if they submit a claim form, according to the settlement website.

Those who did not receive direct notice of the settlement can still file a claim. Claim forms must be submitted or postmarked by May 31, 2022. 

Those who do not want to be legally bound by the settlement must exclude themselves by Feb. 16, 2022, or they won’t be able to sue Old Navy about the legal claims in the action ever again. However, those who exclude themselves cannot receive a settlement purchase certificate from the settlement, according to the settlement website. 

Those who stay in the settlement may object to it by Feb. 16, 2022. The detailed notice available by clicking here, explains how to request exclusion or object. The court will hold a hearing on March 16, 2022 to consider whether to approve the settlement.

Old Navy denies that it has done anything wrong or illegal and admits no liability. 

“The Court has not decided that the Representative Plaintiffs or Old Navy should win this Action,” the settlement website states. “Instead, both sides agreed to a settlement. That way, they avoid the cost of a trial, and the Class Members will receive relief now rather than years from now, if at all.”

Class Action Claimed Old Navy Continuously Offers Items At Sale Prices, Never ‘List Price’

Plaintiffs Anatasha Barba and Brenda Tripicchio say they were tricked by Old Navy through sale advertisements designed to drive sales.

These representations allegedly caused them to think they were getting a good deal on items, making them more likely to purchase the “discounted” clothes.

Old Navy reportedly advertises its items with two prices, a “regular” list price and a “sale” price. These prices allegedly give the illusion that consumers are getting a good deal on items during “sale” events. 

According to the Old Navy class action, the reference “list price” is completely false with no connection to the value or comparable price of the product.

This alleged scheme causes customers to think they are getting a great deal on clothing products. When the store advertises its massive 50 percent off and other sales, consumers reportedly think they need to purchase soon in order to secure their bargain.

According to the Old Navy class action, these consumers are deceived since Old Navy continuously offers its items at sale prices and never at the reported “list price.”

“Old Navy invents inflated and fictitious list prices in order to enable it to advertise perpetual store-wide ‘sale’ events and product discounts to induce customers to purchase its products,” the Old Navy class action lawsuit claims.

Old Navy also faces a class action lawsuit alleging paid its hourly workers biweekly when it should have paid them weekly, resulting in workers being underpaid to the tune of millions.

Will you be taking part in the Old Navy settlement? Do you think it’s fair? Let us know in the comments below!

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