Consumers may be able to claim up to $10 in cash or a $40 voucher from a Coach Outlet discount class action settlement that will resolve claims of misleading sales advertising.
Those who can benefit from the settlement include individuals who purchased certain items offered at a discount from a Coach Outlet location between Dec. 23, 2011, and Aug. 24, 2020. Coach Outlet items must have been offered at a discount from the company’s “suggested retail price” or “MFSRP.”
Consumers filed a class action lawsuit against the company after noticing the items they supposedly bought at a discount at Coach Outlet locations had not actually been offered for sale at Coach’s regular retail locations.
Coach New York, a luxury goods retailer founded in 1941, sells handbags, wallets, luggage, clothing, jewelry and other accessories, such as belts and sunglasses. The company has nearly 200 stores, including retail and outlet locations, throughout the U.S., according to Reference for Business.
According to the complaint, Coach manufactures goods specifically for its outlet locations. These items are never sold in retail Coach locations. However, the company allegedly deceived consumers into thinking they were getting a good deal on items that were offered for sale at retail Coach locations.
Coach Outlet discount items are lower quality than the items sold at Coach retail stores, the plaintiffs alleged. However, the company represents to consumers that the outlet items are of the same quality, the class action lawsuit argued, pointing out Coach failed to distinguish between its regular and outlet lines of products by using a different brand or style numbers.
The class action lawsuit noted this deceptive marketing scheme is called “reference pricing.” Reference pricing schemes prey upon consumers’ perceptions that they are receiving a deep discount on a luxury item.
Coach allegedly took the deceptive reference pricing scheme further by including indications the outlet products would be sold at regular retail locations.
Tags included “MFSRP,” which allegedly duped consumers into thinking the outlet items had been offered at a higher retail price.
Coach refuses to admit any wrongdoing but has agreed to pay $4.6 million to end the class action lawsuit.
Under the terms of the settlement agreement, Class Members can elect to claim either a cash award or a voucher.
Specifically, Coach has reserved approximately $3.8 million for vouchers. In the event the voucher fund is greater or less than the number of claims filed, Class Members will receive a proportional share of the fund in the form of less valuable vouchers or additional vouchers.
In addition, Coach has agreed to take action to ensure compliance with price comparison laws. The company has agreed to train employees and monitor compliance regarding the use of reference pricing within one year.
To make a claim, Class Members must submit a claim form either online or by mail.
Class Members with proof that the item they purchased at a Coach Outlet contained a reference price or “MFSRP,” such as a price tag and/or proof they made more than $150 in purchases, can receive either $10 in cash or a $40 voucher. Those without proof or who spent less than $150 can claim either $5 in cash or a $20 voucher.
Coach vouchers will be valid for one year. The deadline to submit a claim is Jan. 21, 2021.
Class Members who wish to exclude themselves from or object to the Coach Outlet class action settlement is Jan. 24, 2021. The final hearing is scheduled for Feb. 23, 2021.
Class Members include those who purchased certain items offered at a discount from a U.S. Coach Outlet location between Dec. 23, 2011, and Aug. 24, 2020. Coach Outlet discount items must have been offered at a discount from the retailer’s “suggested retail price” or “MFSRP.”
$10 cash or $40 voucher.
- Class Members with proof that the item they purchased at a Coach Outlet contained a reference price or “MFSRP,” such as a price tag, and/or proof that they made more than $150 in purchases, can receive either $10 in cash or $40 in vouchers.
- Class Members without proof or who spent less than $150 can claim either $5 in cash or a $20 voucher.
Proof of Purchase
Class Members must provide the location of purchase and price. Class Members who can provide proof that they purchased more than $150 at a Coach Outlet or who can provide proof that the item they purchased at a Coach Outlet contained a reference price or “MFSRP,” such as a price tag, can claim a larger settlement award.
NOTE: If you do not qualify for this settlement do NOT file a claim.
Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.
Claim Form Deadline
Marino, et al. v. Coach Inc., Case No. 1:16-cv-01122-VEC (OTW), in the U.S. District Court for the Southern District of New York
Coach Settlement Administrator
1650 Arch Street, Suite 2210
Philadelphia, PA 19103
ZIMMERMAN REED LLP
KOPELOWITZ OSTROW PA
TYCKO & ZAVAREEI LLP
CARLSON LYNCH LLP
KASOWITZ BENSON TORRES LLP
KIRKLAND & ELLIS LLP
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Please note: Top Class Actions is not a settlement administrator or law firm. Top Class Actions is a legal news source that reports on class action lawsuits, class action settlements, drug injury lawsuits and product liability lawsuits. Top Class Actions does not process claims and we cannot advise you on the status of any class action settlement claim. You must contact the settlement administrator or your attorney for any updates regarding your claim status, claim form or questions about when payments are expected to be mailed out.