Chico’s Class Action Alleges Fake Sale at Outlet Stores

A class action lawsuit claims that Chico’s uses fake sales to lure customers into purchasing their products.

The Chico’s fake sale class action lawsuit was filed by Jackie Fisher, who says he purchased two shirts from a Chico’s outlet store in California.

Fisher claims that he purchased the shirts in part because they were offered on sale, and listed a reference price for what the shirts normally cost.

The Chico’s class action states that the references prices led him to believe that he was getting a good deal on the shirts. The tags reportedly led him to believe that he was purchasing items that had once been offered at the Chico’s retail stores at full price.

The Chico’s fake sale class action lawsuit argues that in reality, the shirts had never been offered for sale at the reference price that was listed on the tags, especially not within 90 days proceeding Fisher’s purchase.

The Chico’s false reference price class action lawsuit argues that Chico’s intentionally misled consumers into believing that the items were once offered at a higher price to lead them to believe that they were getting a better deal than they were.

Allegedly, Chico’s understands that customers are attracted to sales because they believe that the items they are attempting to purchase have a higher value than their current price, and that they are getting a more valuable item for their money.

Fisher says he was financially injured and misled by Chico’s conduct because had he known that the shirts he bought had not previously been offered at that higher reference price, he would not have purchased them or would not have paid as much for them as he did.

The fake sale class action lawsuit claims that many consumers were similarly misled by Chico’s conduct, and were similarly financially injured by the company’s actions.

Allegedly, many consumers only rely on the representations made by a company about the price and value of their products, and do not have another way of determining what the value and price of items are.

Fisher argues that part of the fake sale deception is that Chico’s leads consumers to believe that items at outlet stores are comparable to items offered at retail stores, and that they are getting a steep discount on items of higher quality offered at retail stores.

However, Fisher asserts that in reality, Chico’s produces Chico’s branded merchandise that is never sold at retail stores and goes straight to outlet stores.

Allegedly, this clothing is of a lesser quality, which is why it is offered at a lower price than regular Chico’s clothing and other items.

Fisher has also recently filed a similar lawsuit against Eddie Bauer.

The plaintiff is represented by Todd D. Carpenter of Carlson Lynch LLP.

The Chico’s Fake Sale Class Action Lawsuit is Jackie Fisher v. Chico’s FAS Inc., Case No. 3:19-cv-00856-DMS-MSB, in the U.S. District Court for the Southern District of California.

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