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AAFA digital clothing labels overview:
- Who: The American Apparel & Footwear Association (AAFA) wrote a letter to Congress urging it to direct the Federal Trade Commission (FTC) to mandate digital labeling on clothing.
- Why: The AAFA claims the FTC has said it has the authority to impose a digital label mandate for clothing.
- Where: The AAFA represents companies nationwide that produce footwear, apparel and other sewn products.
The American Apparel & Footwear Association has urged Congress to approve legislation directing the Federal Trade Commission to mandate digital clothing labels.
The AAFA made the request in a letter written earlier this month, telling Congress that approving the legislation would “modernize outdated federal regulations to the benefit of consumers.”
The AAFA is the national trade association representing globally competing companies that produce footwear, apparel and other sewn products, along with their suppliers.
Mandated digital labeling for articles of clothing would allow consumers to receive information through technologies such as QR codes, the AAFA says in its letter.
The association advised Congress that allowing mandated digital labeling would improve accessibility, give consumers the regulatory information they need, allow access to more information about the product and help the industry meet its sustainability goals.
As it stands, only a physical label of items, such as “care and fiber content,” are mandated to be displayed on an article of clothing, according to the AAFA.
Other countries have started to impose labeling requirements, AAFA says
The AAFA argues companies from outside of the United States have begun to impose “similar, but different, labeling requirements for clothes sold” using physical labels and that this has led to what it calls “label creep.”
“This proliferation of labeling requirements around the world has led to label creep — pages of labels in small text in multiple languages and with confusing symbols that are hard to read and uncomfortable,” the association says in the letter.
Further, the AAFA argues that more labeling requirements are likely on the horizon as the “recycling ecosystem develops” and more information regarding sustainability becomes required.
“Additional information will only make the current situation, where there is a profusion of labels, worse,” the AAFA says.
The AAFA claims it does not believe the FTC’s alleged previous claims that it does not think it has the authority to mandate digital labeling for clothing.
“We fully believe the FTC has the power in current statute to allow for the use of digital labels on garments to deliver mandated information like care and content to consumers,” the association says.
Have you been confused by information found on a clothing label? Let us know in the comments!
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