Duracell Ultra Batteries Class Action Settlement

A settlement has been reached in class action lawsuits against The Gillette Co. and The Procter & Gamble Co., resolving allegations that they falsely advertised and marketed some of their Duracell batteries. If you purchased Duracell Ultra Advanced or Duracell Ultra Power AA or AAA alkaline batteries, you may be eligible to receive up to $12 cash from the class action settlement.

UPDATE: On Apr. 11, 2016, Top Class Actions readers started receiving checks from the Duracell Ultra Batteries Class Action Settlement.

Who’s Eligible

Class Members of the Duracell Ultra battery class action settlement include all persons in the United States who purchased AA or AAA Duracell brand Ultra Advanced and/or Ultra Power batteries at retail any time after June 2009.

Potential Award

$3 – $12 depending on how many Duracell batteries you purchased, and if you have proof.

Proof of Purchase

Proof of purchase is not required. However, Class Members who submit a valid Claim Form with proof of purchase, such as a register receipt or documentation showing the price paid for the batteries, may claim $3 per pack of Duracell Ultra Batteries for a total of up to $12. Class Members who submit a valid Claim Form without proof of purchase may claim $3 per pack of Duracell Ultra Batteries for a total of up to $6.

Claim Form Deadline

4/10/2014

Case Name

Joshua Poertner v. The Gillette Company and the Procter & Gamble Company, Case No. 6:12-cv-00803-GAP-DAP, in the U.S. District Court for the Middle District of Florida

Case Summary

The Duracell battery settlement will resolve class action lawsuits that allege Gillette and P&G engaged in deceptive and misleading advertising and marketing of Duracell Ultra Batteries. The plaintiffs claimed that the use of statements such as “Up to 30% Longer in Toys* *vs. Ultra Digital” and “Our Longest Lasting” deceived consumers into purchasing Duracell Ultra Batteries.

Gillette and P&G deny all wrongdoing and continue to stand by their Duracell products and advertising, but have agreed to provide refunds to consumers under a class action settlement that was preliminarily approved on Nov. 5, 2013.

Final Hearing

3/21/14

Claims Administrator

Poertner Claims Administrator
P.O. Box 43224
Providence, RI 02940-3224
1-855-564-7380

Class Counsel

E. Clayton Lowe
THE LOWE LAW FIRM LLC

Dennis Pantazis
Joshua R. Gale
WIGGINS CHILDS QUINN & PANTAZIS LLC

Peter A. Grammas
THE LAW OFFICE OF PETER A. GRAMMAS

Robert C. Schubert
Noah M. Schubert
SCHUBERT JONCKHEER & KOLBE LLP

Defense Counsel

Darren K. Cottriel
JONES DAY

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38 Comments

  • Lavon rogers December 31, 2013

    I would like my money back they do not work like they saids.

  • Antonio January 29, 2014

    …..the link is not working as of Jan 29th

  • jrp January 29, 2014

    This website is down. I cannot get to the information or file a claim.

  • Rain Armitage March 5, 2014

    This is the best site for accurate information! I love it!

  • Ambrose Murray April 6, 2014

    please see to it that I’am part of this class action lawsuit!

    • Jennifer April 8, 2014

      Ambrose, this website does not file claims for you. It notifies you of active class actions. You need to click on the button that says “Click Here to File a Claim” and follow the instructions. Hope that helps you.

  • Karen April 11, 2014

    Got a debit card for $4 yesterday. Not bad.

    • cindy April 15, 2014

      I got a $4.00 prepaid card too!

  • dana April 16, 2014

    got a debit card $4.00 today fl

  • sharon April 17, 2014

    That was the Crest settlement that prepaid card that you had to activate At that 1888 number

  • sharon April 23, 2014

    Those 4.00 credit card was Crest settlement

  • albert April 28, 2014

    I’m not sure I understand the settlement. 55,000 claims at $6 each is $330,000. Where is the rest of the $50,000,000 going that “The Gillette Co. and The Procter & Gamble Co. will pay nearly $50 million to resolve the class action lawsuits,” Seems line $49, 670,000 should go towards the settlemenT. Any opinions. Thanks

  • Susan September 6, 2014

    Update: The court entered the Order and Final Judgment Approving Class Action Settlement on August 21, 2014. To view a copy of the order and final judgment,

    • Yay September 11, 2014

      Thank you Susan..they have had plenty of time to go thru the claims, are tiny checks should come soon then.

  • ANGEL IN CALIFORNIA December 6, 2014

    ANY UPDATES ?

  • A joke December 18, 2014

    Here, Class Counsel contends that the $5-plus million fee is only 10% of the $50 million
    common fund and therefore well within the range of reasonableness. Counsel computes this
    common fund by multiplying the estimated number of class members (7.26 million) by $6.00 per
    claim, totaling $43.56 million and adding the $5.6 million fee and cost payment. But, the $50 million
    calculation is somewhat illusory, because the parties never expected that Gillette would actually pay
    anything close to that amount.9 Indeed, as expected, the claims rate in this case was only .076%
    (55,346 claims/7.2 million people), with a total pay-out of $344,850 (114,950 packages at $3.00 per
    package).

  • Your Mama February 11, 2015

    I thought Duracell were scum for the shitty batteries, but the real scum is this groups of shitty lawyers led by E. Clayton Lowe of THE LOWE LAW FIRM LLC who have not paid out on this settlement in over two years. I will be filing a complaint with the state attorney general about this. Lawyers give lawyers their bad reputation. Total scumbags that add nothing to the world, just screw people that have already been screwed. What do I call a half million lawyers at the bottom of the sea? A good start.

  • Susan March 14, 2015

    According to the website the final order was August 2014 . I going to call 1-855-564-7380.

  • Randi April 17, 2015

    Any updates?

    • Susan April 18, 2015

      I tried calling the number but their is no way to talk directly to a rep.

  • Marketstar777@hotmail.com September 14, 2015

    What is up with this class action ? Havent heard anything & no way to contact representatives telephonically.

  • sharp301 October 11, 2015

    checks should be out this month, since it was approved in August

  • Susan October 22, 2015

    yeah but it was approved August 2014 it has been over a year.

  • Cynthia Weber November 15, 2015

    Any word of when the checks will be dispensed? I moved late last year, & hope I didn’t miss it…

  • Stephen WUlfson December 19, 2015

    Its been quite a while since the Gillette Company class action has been settled, and I have not yet received any check. my claim number is 641527401. When will I receive some compensation?

  • Bev February 27, 2016

    I am also waiting on a check. It would be nice if the administrator would update this website.

  • Jason April 11, 2016

    I received my check today. It was a small postcard type. 6.00 I am in IL.

    • Anna April 11, 2016

      I also received a $6 check in IL

  • stl6 April 12, 2016

    Postcard type chk in MO today for $6.

  • Deb April 12, 2016

    Postcard check today 04/12/16 for $6.00 in IL.

  • Shawnee721 April 12, 2016

    $6 check today in NYC

  • Carlos Martinho April 12, 2016

    Postcard check NJ, today, $6.00

  • Top Class Actions April 12, 2016

    UPDATE: On Apr. 11, 2016, Top Class Actions readers started receiving checks from the Duracell Ultra Batteries Class Action Settlement.

  • jennell April 13, 2016

    Received yesterday $ 6.00 in California thanks Duracell just in time for a big mac

  • Myra April 13, 2016

    50 million settlement & consumers get $6. Attorneys get the big chunk and they say there is no abuse. Class actions are for the benefit of attorneys not for the consumers. What a joke.

  • dave April 15, 2016

    hello. several duracell web pages on the site so guess i will add to this one. got a check in the mail today, $6.00 live in Washington State.

  • Victoria April 16, 2016

    Received a check for $6.00 in California.

  • Bob April 16, 2016

    Received a check today for $6.00 in California

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