Social media marketing for attorneys: Best engagement strategies for 2025

Social media is becoming indispensable for any law firm. Online platforms help build trust with clients and establish a strong brand presence, but success requires more than just having an account. You need to know which platforms to use, what the latest trends are, and how to engage your audience effectively.

At Top Class Actions, we’ve seen firsthand how the right strategies drive massive engagement. In Q1 alone, we amassed over 2.2 million total video views and had 17 social videos go viral, each generating between 10,000 and 86,000 views. This kind of reach can be a game-changer for law firms looking to connect with potential claimants.

Each platform offers unique advantages, from LinkedIn’s networking opportunities to TikTok’s rapid-fire engagement. By leveraging the right mix of platforms and content strategies, your firm can break through the noise and maximize its impact.

Recently, Top Class Actions’ Marketing Manager, Ethan Shurson, and Social Media Manager, Aalyssa Carrillo, shared their insights on social media and how law firms can take full advantage of these platforms. Check out their tips below and then follow us on social media to see our industry-leading social content in action.

1. Choose the right platform 

With each social media tool having its distinct advantages, you need to choose the right one for your content and client engagement.

• Facebook: Allows open conversation with potential clients. What’s more, Meta Ads are a great way to generate leads. 
• Instagram: A leading graphics platform for showcasing your brand identity with unique and captivating angles.
• LinkedIn: The perfect networking tool to attract new clients and business partnerships. You can also do comprehensive competitor analysis.
• TikTok: A short-form video platform ideal for bite-sized infomercials. Or, use it to showcase your personality and build rapport with new and established clients.
• YouTube: A good match for long-form video content, including voice-over presentations. Building evergreen content here can solidify and showcase your expertise.   
• X (Twitter): The X-factor place for breaking news and updates, including notifications for fresh content on YouTube or TikTok.

2. Know the social media trends in 2025

Apart from knowing the strategic differences between platforms, you will need to keep tabs on the latest social media marketing trends and how they could potentially reshape the legal industry. 

Many law firms are now engaging clients with a more relaxed and conversational brand tone. This is a shift away from traditional hard-hitting ads to a softer diplomatic approach.

Short-form content on platforms like X, Facebook or TikTok is playing a key role in this shift. Bite-sized content can make legal insights easy to digest. You can also push out information promptly while directly engaging clients wherever they are. 

The key is winning over your audience in a fast-paced environment where competition for attention spans is high. Be clear, concise, original and engaging.

3. Engage with comments 

Social media is more than just a straight-up marketing tool. It’s an opportunity to build the trust that could make your marketing campaign all the more effective. 

By directly engaging with comments, you can show the care and concern needed to build trust and foster credibility. Likewise, social media helps to define the voice and face of your corporate brand and culture. Create meaningful connections with your clients and audience, and they could become your greatest supporters.

Contact us to discover how TCA’s social following can jump-start your class action lawsuit.