How strategic lead conversion delivered 948 prequalified leads in 3 weeks

When law firms come to Top Class Actions for lead generation support, they are often trying to solve a difficult outreach challenge: finding and connecting with the right consumers at the right time.

TCA Director of Marketing Sarah Mirando recently shared how the company tackled one such challenge through a Fair Credit Reporting Act (FCRA) campaign for a law firm seeking individuals who had been denied employment due to inaccurate or improperly handled background checks.

Because the target audience was highly specific, the campaign required more than a standard lead conversion strategy. By combining data-driven targeting with TCA’s proven lead conversion process, the team was able to turn a challenging campaign into a success.

The challenge: reaching a highly specific plaintiff pool 

This campaign presented a unique challenge because, while the law firm needed a high volume of leads, the potential plaintiff pool was highly specific. It was not enough for someone to have simply been denied employment. To qualify, the individual’s experience also needed to align with the underlying compliance issues.

As Sarah Mirando explained, these cases often require identifying consumers who experienced a very particular chain of events: a background check, an employment denial and, ideally, evidence that the proper adverse action procedures were not followed. “That’s a needle in a haystack with most channels,” Mirando said.

Adding to the complexity, many consumers do not realize they may have a valid claim under the FCRA. They are unlikely to self-identify as “FCRA victims,” making education and messaging just as important as targeting.

This campaign required a strategy that could both reach individuals who qualified and help them recognize that what happened to them may have violated federal law.

The TCA solution: strategic, targeted, fast 

Many law firms rely on PPC campaigns, social media advertising or referral networks to connect with potential plaintiffs. While these channels can generate leads, they often create a difficult tradeoff between lead volume and lead quality.

TCA approached this campaign differently.

The team focused on building highly targeted content designed to identify qualified individuals. Messaging was tailored to help potential plaintiffs recognize experiences that may have violated the FCRA, while carefully structured qualifying questions helped filter out low-intent or poor-fit submissions.

That strategy was strengthened by TCA’s highly engaged, consumer-rights-focused audience. Rather than relying on cold traffic, the campaign quickly reached individuals who had already interacted with similar legal content, increasing the likelihood of meaningful engagement.

The results: hundreds of qualified leads 

Within just three weeks, TCA delivered 948 prequalified leads for this campaign. According to the law firm, the results translated into immediate case signups and exceeded expectations for intake quality.

In the firm’s words: 

“AMAZING. Signed 5 people so far. The attorneys are crying — they can’t keep up…Thank you so much!” 

The response was so strong that the firm ultimately asked TCA to temporarily pause the campaign to allow its intake team time to work through the existing leads — a clear indicator of both the campaign’s reach and the quality of the leads.

Why this campaign worked 

According to Sarah Mirando, the success of the campaign came down to three key factors working together:

• Audience precision: TCA focused on reaching the right individuals — not just a large number of people.
• Messaging resonance: The campaign content helped individuals recognize that their experience may qualify as an FCRA claim.
• Strong qualification strategy: Carefully structured intake questions filtered for the criteria that actually mattered to the case, helping the firm avoid poor-fit submissions.

Together, those elements produced measurable results, including hundreds of qualified leads and multiple signed cases within just three weeks.

See what TCA can do for your firm 

For law firms handling complex litigation, success in lead conversion is not just about reaching more people — it is about reaching the right people with the right strategy.

This campaign demonstrated how targeted messaging, precise audience engagement and intentional qualification can help firms connect with high-quality potential plaintiffs while reducing time spent on poor-fit leads.

See what results like these could mean for your firm.