Arm & Hammer ‘Natural’ Deodorant Class Action Settlement

A proposed settlement has been reached in a class action lawsuit alleging that the labeling, advertising and marketing of Arm & Hammer Essentials deodorant with a label containing the terms “Natural Deodorant” and “Natural Protection” was misleading because not all of the ingredients in the deodorant are natural. The proposed class action settlement will provide cash benefits to consumers who purchased the allegedly mislabeled deodorant.

Church & Dwight Co. Inc., which labels, advertises, markets and sells Arm & Hammer Essentials deodorant, denies that the label was misleading but agreed to settle the class action lawsuit to avoid the risk and expense of ongoing litigation. Church & Dwight has already changed the labeling and advertising of the product to address the concerns raised in the Arm & Hammer deodorant lawsuit.

The Arm & Hammer natural deodorant class action settlement received preliminary approval on Feb. 4, 2015.

UPDATE: On Feb. 6, 2016, Top Class Actions readers started receiving Arm & Hammer deodorant settlement checks worth as much as $11.46. If you filed a claim, keep checking your mailbox because you may soon be receiving your payout!

Who’s Eligible

Class Members of the Arm & Hammer deodorant class action settlement include consumers who purchased Arm & Hammer Essentials deodorant with a label containing the terms “Natural Deodorant” and “Natural Protection” in the United States. The deodorant must have been purchased for personal use and not for resale.

Potential Award

$4 cash refund for each unit purchased. Class Members without receipts may make a claim for up to five units of the deodorant purchased, while Class Members who submit receipts with their Claim Forms may make a claim for more than five units of deodorant.

If the Arm & Hammer deodorant class action settlement fund is not large enough to pay all valid claims in full, payments may be reduced proportionally.

Proof of Purchase

None required. However, Class Members who do not submit receipts with their Claim Forms may only seek reimbursement for up to five units of the deodorant purchased.

If you are filing a claim without proof of purchase, you must indicate the store(s) where you purchased the Arm & Hammer deodorant and the approximate date of purchase. You must also attest under the penalty of perjury that all of the information you provided is true and correct.

Claim Form

Claim Form Deadline

9/2/2015

NOTE: A PDF version of the Claim Form is available here.

Case Name

Trewin v. Church & Dwight Co. Inc., Case No 3:12-cv-01475, in the U.S. District Court for the District of New Jersey

Final Hearing

6/4/2015

Settlement Website

www.ChurchandDwightSettlement.com

Claims Administrator

Strategic Claims Services
Attn: Trewin v. Church & Dwight Settlement
P.O. Box 230
600 N. Jackson Street, Suite 3
Media, PA 19063
1-866-274-4004
info@ChurchandDwightSettlement.com

Class Counsel

SHEPHERD FINKELMAN MILLER & SHAH LLP

Defense Counsel

PROSKAUER ROSE LLP