All Natural Food Labeling Creates Consumer Confusion

The growth in the use of such label claims as “all natural’ has created confusion for consumers, many of whom likely don’t realize the words can be meaningless.

Food companies are trying to capitalize on the increasing interest from consumers in healthy food. But many are finding that just because something is called “all natural” doesn’t mean that it’s healthy.

Such consumer confusion about all natural labels has led all natural food label lawsuits. It’s an area of litigation that is growing because many of the claims can be seen as misleading.

The popularity of so-called healthy food can be seen through a 2013 study conducted by the Organic Trade Association (OTA) that shows a 15% increase inorganic snack food consumption. The overall organic product market has also spiked in popularity, reaching $35.9 billion in 2014, with an 11.3% increase from the previous year.

While “organic” is defined by government regulations and means that the product contains no pesticides, synthetic fertilizers, sewage sludge, genetically modified organisms (GMOs), or ionizing radiation.

The label claim “all natural” has no official FDA definition.

Health experts warn consumers against buying into food label claims. They recommend learning the difference between the different claims.

While most food companies adhere to the FDA’s definition of all natural and organic, others have not been so compliant and have merely placed these labels on their products to increase sales.

Most consumers would not doubt the all natural food labeling in front of them, as they would have no reason to doubt the validity of the claim. Unfortunately, consumers who did not do their research, have discovered that some food companies may not be entirely honest in their all natural labeling. This has spurred several consumers to seek legal counsel, in the hopes of being compensated after being tricked by false advertising.

Free All-Natural Food Label Class Action Lawsuit Investigation

Did you purchase a food product because the label said it was “Natural,” “All Natural,” “100% Natural” or used a similar term?

Some food products labeled “Natural,” “All Natural,” or “100% Natural” are not, in fact, natural because they contain unnatural ingredients, such as artificial additives, synthetic vitamins, and/or chemical preservatives.

Free Investigation