Matrix Biolage Shampoo Class Action Lawsuit Website Established

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A court has certified a Class of New York and California consumers who allege that Matrix Biolage Advanced Keratindose Pro-Keratin + Silk Shampoo, Pro-Keratin + Silk Conditioner, and/or Pro-Keratin + Silk Renewal Spray are falsely advertised as containing keratin when they don’t

A website has been set up to inform Class Members about their rights under the Matrix Biolage class action lawsuit.

The Court has not yet decided if L’Oréal USA and Matrix Essentials Inc. violated any laws in suggesting that their products contain keratin.

Two Classes — a Class of New York consumers and a Class of California consumers who purchased the products between Jan. 26, 2013 and Nov. 4, 2018, are considered Class Members.

The consumers allege that the Keratindose products falsely represent that they contain keratin when they do not.

The Matrix Biolage shampoo class action states that customers were harmed by this misrepresentation because they would not have purchased the products at all or would not have paid as much for them had they know that they don’t contain keratin.

The plaintiffs note that the products were priced at a premium, costing more than $20 per product.

The Matrix Biolage shampoo, conditioner class action lawsuit aims to hold L’Oréal USA and Matrix Essentials Inc. liable for their alleged injury and seeks money to compensate consumers for their damages.

The keratin shampoo class action lawsuit was filed by plaintiffs Brandi Price and Christine Chadwick in 2017.

The plaintiffs claim that the makers of the hair products are knowingly deceiving consumers, using the “keratin” label to entice customers into purchasing the products.

Allegedly, the word keratin attracts consumers who are seeking to repair their hair. Keratin in a protein that occurs naturally in human hair and skin. 

According to Price and Chadwick, using the word keratin in association with the labeling for the shampoo and conditioners gives customers the impression that the products can repair damaged hair, when in reality it cannot.

Price and Chadwick cite messaging both on the product’s labeling and in associated marketing that endorse the products for “overprocessed” hair.

Allegedly, the advertising claims that the Keratindose products can prevent hair damage and can reinforce or repair weak, damaged hair.

The Matrix Biolage class action lawsuit go on to state that the products can’t help repair hair because they do not contain any keratin.

Not only do the customers claim that the products do not repair hair, Price and Chadwick claim that their hair was actually damaged from their use of the products. They say their hair became degraded and became brittle and dry.

The consumers received partial certification to California and New York costumers. They were denied a request for a nationwide Class, but were granted their state Class requests.

For more information regarding the Matrix Biolage class action lawsuit, Class Members can call 1-877-790-2130 or send an email to info@KeratindoseProductsClassAction.com.

The plaintiffs are represented by Jason Brown and Patrick Almonrode of JTB Law Group LLC, Rachel Soffin and Jonathan Cohen of Morgan & Morgan Complex Litigation Group, Nick Suciu III of Barbat Mansour & Suciu PLLC, Jason Thompson and Rod Johnston of Sommers Schwartz PC, and Greg Coleman of Greg Coleman Law PC.

The Matrix Biolage Shampoo, Conditioner Keratin Labeling Class Action Lawsuit is Brandi Price, et al. v. L’Oréal USA, et al., Case No. 1:17-cv-00614, in the U.S. District Court for the Southern District of New York.