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Reckitt Benckiser agreed to a $3.275 million class action lawsuit settlement to resolve claims that it falsely advertised Woolite Color Renew products as able to revive colors, and no proof of purchase is required for consumers to participate.
The settlement benefits consumers who purchased Woolite Color Renew products in California between Feb. 1, 2017, and May 1, 2023; in New York between Feb. 22, 2018, and May 1, 2023; and/or in Massachusetts between Feb. 22, 2017, and May 1, 2023.
Plaintiffs in the class action lawsuit claim Reckitt Benckiser violated California, New York and Massachusetts laws by falsely advertising its Woolite Color Renew products as capable of renewing or reviving colors in laundry. The class action lawsuit argues that these claims are untrue and misleading.
Reckitt Benckiser is a hygiene and personal-care company that owns numerous prominent brands, such as Air Wick, Lyson and Woolite.
Reckitt hasn’t admitted wrongdoing but agreed to a $3.275 million settlement to resolve the false advertising class action lawsuit.
Under the terms of the settlement, class members can receive a cash payment based on the number of products they purchased.
Claimants in the class action lawsuit settlement who submit no proof of purchase can receive payments for up to three bottles of Woolite Color Renew products.
With proof of purchase, class members can claim additional bottles of the products.
No payment estimates are available at this time. Payments will vary depending on the number of claims filed, each claimant’s purchases and other factors.
The deadline for exclusion and objection is Dec. 19, 2023.
The final approval hearing for the settlement is scheduled for Feb. 1, 2024.
In order to receive a settlement payment, class members must submit a valid claim form by Dec. 19, 2023.
Who’s Eligible
Consumers who purchased Woolite Color Renew products in California between Feb. 1, 2017 and May 1, 2023, in New York between Feb. 22, 2018 and May 1, 2023 and/or in Massachusetts between Feb. 22, 2017 and May 1, 2023
Potential Award
Varies
Proof of Purchase
No proof of purchase is required for individuals to submit a claim in the class action lawsuit settlement. However, those who wish to claim more than three bottles must provide documentation such as a receipt, shipping confirmation, email receipt or picture of the product that establishes the class member purchased Woolite bottles with a label bearing the phrases “Color Renew” and/or “revives colors” in California, New York or Massachusetts during the relevant class periods.
Claim Form
NOTE: If you do not qualify for this settlement do NOT file a claim.
Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.
Claim Form Deadline
12/19/2023
Case Name
Prescott, et al. v. Reckitt Benckiser LLC, Case No. 5:20-cv-02101-BLF, in the U.S. District Court for the Northern District of California
Final Hearing
02/01/2023
Settlement Website
Claims Administrator
Woolite Color Renew Class Action
c/o Epiq
P.O. Box 4516
Portland, OR 97208-4516
info@ColorRenewClassAction.com
855-338-1822
Class Counsel
COHEN MILSTEIN SELLERS & TOLL PLLC
Defense Counsel
SHEPPARD MULLIN RICHTER
HAMPTON LLP
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13 thoughts onWoolite Color Renew false ad $3.275M class action settlement
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I bought this to keep my black scrubs looking new and it did nothing at all