LasikPlus false advertising $1.25M FTC settlement

The Federal Trade Commission (FTC) sent lawsuit settlement notices to nearly 160,000 consumers who declined to get lasik done at LasikPlus or Joffee MediCenter due to an alleged bait-and-switch sales tactic.

The FTC settlement benefits consumers who visited LasikPlus or Joffe MediCenter for a Lasik consultation but declined Lasik because they didn’t qualify for the advertised price.

According to the FTC, LasikPlus reeled consumers in with advertisements claiming that they could fix their vision for less than $300. In reality, only 6.5% of consumers were eligible for this price and most were quoted between $1,800 and $2,295 per eye, the FTC contends.

LasikPlus is a Lasik provider with locations around the country.

The FTC ordered LasikPlus to pay $1.25 million to resolve the false advertising lawsuit.

Under the terms of the settlement, eligible consumers can receive a cash payment. According to the FTC, payments will vary depending on many factors, including the number of valid claims filed. No payment estimates are available at this time.

There is no exclusion or objection deadline for this settlement.

The settlement was finalized in a consent decree dated March 15, 2023.

In order to receive a payment, consumers must submit a valid claim form by May 20, 2024.

Who’s Eligible

Consumers who visited LasikPlus or Joffe MediCenter for a Lasik consultation but declined Lasik because they didn’t qualify for the advertised price.

Potential Award

TBD

Proof of Purchase

N/A

Claim Form

NOTE: If you do not qualify for this settlement do NOT file a claim.

Remember: you are submitting your claim under penalty of perjury. You are also harming other eligible Class Members by submitting a fraudulent claim. If you’re unsure if you qualify, please read the FAQ section of the Settlement Administrator’s website to ensure you meet all standards (Top Class Actions is not a Settlement Administrator). If you don’t qualify for this settlement, check out our database of other open class action settlements you may be eligible for.

Claim Form Deadline

05/20/2024

Case Name

In the Matter of: LCA-Vision d/b/a LasikPlus also d/b/a Joffe Medicenter, Case No. 1923157, before the U.S. Federal Trade Commission

Final Hearing

03/15/2023

Settlement Website

FTC.gov/Enforcement/Refunds/LasikPlus-Settlement

Claims Administrator

877-871-0504

Class Counsel

Lina M Khan
Rebecca Kelly Slaughter
Christine S Wilson
Alvaro M Bedoya
FEDERAL TRADE COMMISSION

Defense Counsel

N/A